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Gilda's Club Westchester - Stair Climb

At first glance, 500 people taking to the stairs of the Ritz Carlton Hotel in Westchester, NY may have looked like an emergency evacuation. But on this night, 500 people had another mission of great urgency in mind: Beating Cancer!


The Challenge:

Cause Awareness in the Community

500 participants. Over 60 Fundraising Teams. The numbers speak for themselves. Getting this sort of involvement took innovative planning and careful execution by the staff at Gilda's Club Westchester.

Months before the event, word-of-mouth buzz began by telling family, friends, and the community about their ambitious fundraising goals for the Stair Climb. Gilda's Club of Westchester then tapped Salsa (Formerly DonorPro FriendRaising) to create and host the fundraising website and all of the individual and team donation pages. With the framework in order, Gilda's approached the vibrant business community with the event. Soon Corporate Challengers were formed with each participating business forming their own Gilda's Stair Climb team. This healthy competition was key to building awareness in the region.

The Solution:

Individual/Team Pages

Gilda's provided each individual and team their own fundraising pages, and the energized supporters started raising money by the thousands from their own personal networks. Individuals built their outreach around raising money for their loved ones impacted by cancer. Teams raised money in support of the Gilda's Club of Westcheser and all those affected by cancer.

Motivating Supporters

To increase engagement and motivate, Gilda's Club sent out fundraising tips to everyone with a FriendRaising page in order to help them engage. These included social media posting tips, photo sharing suggestions, and daily reminders.

Full Integration

Knowing that their supporters were busy, Gilda's sent them HTML email templates which could be customized and distributed at a click of a button! This made the time-consuming, often awkward task of asking others for money simple and painless.