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About Henry's Fork Foundation

The only not-for-profit organization whose sole purpose is to conserve, restore and protect the natural resources of the Henry's Fork watershed. A group of visionary anglers established the Henry’s Fork Foundation (HFF) in 1984 with a mission to understand, restore, and protect the unique fishery, wildlife, and aesthetic qualities of the Henry’s Fork of the Snake River. HFF conducts fish research and restoration projects to enhance the world-renowned wild trout fisheries of the Henry's Fork, advocates for conservation in land use planning, and educates people of all ages about the unique fishery of the Henry's Fork.



Salsa User Since:

The Challenge

Software Upgrade | Hurting Long-Term

After an HFF Board Member pushed for a software upgrade in 2010, many in the organization still did not see the need for change. Henry’s Fork Foundation was at a crossroads. They had a member/donor base full of very affluent individuals with giving capacity, but the organization wasn’t worthy of their full support. Four poorly run annual events, chaotic member services, and a worn-out brand was hurting their chances of long-term sustainability and impact.


The Results


Reflecting Efforts

"The flexibility and customizability of Salsa has made all the difference for Henry’s Fork. Check-in and check-out efficiency at events improved significantly and soon their bottom line reflected their efforts."

Fundraising Has Skyrocketed

"As supporters' trust in Henry’s Fork Foundation increased, fundraising has skyrocketed."


Growing Percents

"While using Salsa, HFF's four annual events have grown by 300%, 60%, 600%, and 78%, respectively."

Dramatic Raise In Donations

"In 2014, HFF partnered with the Salsa's web services team to build a brand new responsive design website, complete with membership, contact, and online donation forms. They immediately raised $60,000 in their first year of online giving."


The Bottom Line

With their database, payment processor and website working together seamlessly, Henry’s Fork Foundation has been able to rapidly scale their membership acquisition, donor recognition, and event management. They’ve doubled their annual revenue and membership base in the last four years, and an increased budget has enabled them to attract and retain talented employees.

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