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Since 1995, Hoffmann Hospice has been Kern County’s only locally founded non-profit hospice serving over 20,000 adults, children and veterans who have a serious or terminal illness, regardless of their ability to pay.

Patients of for-profit hospices receive significantly fewer non-core services – medical equipment and supplies, medications, personal care and respite care – than patients of non-profit hospices.

Industry:
Healthcare

Products Used:

The Challenge

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Split Time | The Right Way To Communicate

Staffing and time management were a challenge because along with trying to raise funds, 50% of their time was devoted to other job duties including referrals and marketing. In addition, Hoffmann Hospice’s capital campaign fund for the building of a new hospice meant that pledge fulfillment and communicating with donors would be a challenge.

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The Results

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Key To Our Success

"The key to our success in 2014 was being able to contact our donors on the go using Salsa CRM browser interface, manage our events using the event module, quick donation entry during our events, and cultivate our donors by integrating WealthEngine with the Salsa CRM cultivation tool."

- Tamara Stickley | Development Associate

Track Donations Anywhere

"The browser interface allows instant access to our donors' contact information and meant we could track donations from anywhere."

- Tamara Stickley | Development Associate
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Most Successful Event

"The event module allowed us to track attendees at our events and cultivate them afterward. One of our most successful events was our 'We Honor Veterans' pinning ceremony honoring World War II and Korean War Veterans. This and other events allowed us to increase donations to our organization and celebrate milestones in our patient’s lives by fulfilling bucket list wishes."

- Tamara Stickley | Development Associate

Continuing Our Mission

"After a patient passes, Salsa CRM allows us to acknowledge memorial donations and cultivate thankful bereaved families to continue our mission of service."

- Tamara Stickley | Development Associate
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Helpful Support Staff

"The Salsa staff was always able to be contacted and help with meeting our needs. One major need came during the holidays when we had to clean and update our database for mailing. Salsa's staff helped us create queries to identify and update contacts that helped us keep the integrity of the mailing pieces and respect of our donors."

- Tamara Stickley | Development Associate

The Bottom Line

A small staff and time constraints couldn’t keep Hoffmann Hospice from record-setting fundraising performance and breaking ground on the first Kern County, CA hospice. With their development department always on the go, Salsa CRM’s mobile/tablet accessibility made staying in touch easy.
 
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