More than $130k raised in a single month to aid relief efforts and provide additional bomb shelters for kids during the crisis in Israel

Campaign Highlight

In early 2021, Hamas launched thousands of missiles over the border into Israel, often targeting religious buildings and schools where civilians and children are put in danger. ICEJ USA used Salsa’s email marketing tools to call attention to the crisis and Salsa’s fundraising forms to fund the construction of 15 bomb shelters that protected hundreds of children from incoming missiles.

On the advocacy side of things, ICEJ USA created a campaign in 2020 against the publishing of a new, antisemitic bible in Denmark which, for political reasons, removed key historic references to Israel. They used Salsa petitions, ran ads, and created donation forms to support the effort.

Between the two campaigns, ICEJ USA saw incredible responses, raising more than $130,000 in just one month, and doubling their email list to more than 200,000 supporters. They were also successful in bringing changes to the Bible.