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Protect Our Defenders (POD) is the only national organization solely dedicated to ending the epidemic of rape and sexual assault in the military and to combating a culture of pervasive sexual harassment and retribution against victims. We honor, support and give voice to survivors of military sexual assault – including both service members and civilians assaulted by members of the military.

We seek reform to ensure all survivors have access to a fair, impartially administered system of justice.

Industry:
Civil Rights/Social Justice

Salsa User Since:
2011

The Challenge

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Voices for Change | Agressive Goal

To build a strong chorus of voices for change, the nonprofit has an aggressive goal to reach 100,000 supporters by year-end. That’s a five-fold increase over the number they have today. Impressive, considering they’ve only been operating for a little more than 12 months.

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The Results

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Helps Spread The Word

"It takes a while for the survivor community, as well as the public, to learn about our organization and that is why for us, using Sasla has been so helpful. It helps us spread the word."

- Nancy Parrish | President

Reach. Build. Track.

"Salsa’s email and reporting features enable Protect Our Defenders to reach out, build targeted lists and track the performance of their campaigns."

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Weekly Emails

"The nonprofit uses the Salsa platform to send weekly
emails asking supporters to sign a petition or take an action."

Making Opportunities Happen

"Because Salsa's online fundraising and donor management integrate with its communications and advocacy products, every interaction with a supporter can be turned into an opportunity to make a donation."

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The Bottom Line

Effective use of Salsa’s platform, combined with an active social media outreach effort has provided Protect Our Defenders with a stronger voice from a chorus of supporters that won’t be dismissed.
 

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