The Power to Make a Difference
As Congress and state legislatures struggle with today's slow economy and high unemployment rates, a real solution seems to be out of reach.
However, everyday people are making a difference, by choosing to buy American. When consumers choose American-manufactured products, they support American jobs; and the more they purchase, the more jobs are created. According to Moody's Economy.com, if every American spent an extra $3.33 on U.S.-made goods every year, it would create nearly 10,000 new jobs. Thanks in part to the Alliance for American Manufacturing (AAM), the ‘Buy American’ movement is growing and shows there are opportunities to buy U.S.-made quality products. The movement is gaining national attention and millions of people are refocusing their purchasing needs and taking a second look at the skilled crafts and workers that are the heart of the American workforce.
Strengthening American manufacturing and growing manufacturing jobs will lay a solid foundation for a new middle class and economic security for the next generation. At the end of the day, consumers have the power to control the marketplace and create change.
Buy American, Give American
The Alliance for American Manufacturing (AAM) is a non-partisan, nonprofit partnership forged to strengthen manufacturing in the United States. AAM believes that an innovative and growing manufacturing base is vital to America’s economic and national security, as well as to providing good jobs for future generations. Their mission is achieved through research, public education, advocacy, strategic communications, and coalition building around the issues that matter most to America’s manufacturing sector.
Their latest challenge is to promote strong Buy American provisions at the federal and state levels, advocating for fair trade, and promoting revitalization through a long-term national manufacturing strategy.
AAM is a major driver of information and they were starting to formalize a new outreach strategy that would change things up enough to continue to engage their current advocates as well as capture new support.
“We needed to make sure we were using all the communications tools available to us to continue to reach and educate our supporters in the most effective way possible,” said Alison Burke, manager of services, AAM. “I was brought in to formalize a strategy around the use of our blogs, Facebook, Twitter, press releases and emails. My first focus was to streamline our online presence. We needed to look at our tools and start using them together to create more effective campaigns and ultimately, more advocates.”