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Founded in 2014, Save the Children Action Network (SCAN) is an advocacy groups that holds elected leaders accountable to invest in kids from birth to age 5. The organization influences public policy on the federal, state and local levels through advocacy, mobilization and political action to ensure lawmakers make children in the U.S. and around the world a priority.

By focusing on key target states – Iowa, South Carolina, New Hampshire, Illinois, and Washington, and engaging a national network of activists, SCAN is expanding access to early childhood education in the U.S. and working to end preventable deaths of moms and kids around the world.

Industry:
Education

Products Used:
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The Challenge

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Early Education | Better Living For Kids

We are building a community of supporters to take action and hold our elected leaders accountable. We work to make sure government leaders are hearing from their constituents that early education is a critical investment. It helps to build stronger communities and economies. And, it helps kids live better lives in the long run.

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- Diana Onken | Director of Mobilization

The Results

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Spread the Word

"Everything is integrated with Salsa. It's just what we need to help spread the word, build targeted campaigns and track the performance of our campaigns"

- Diana Onken | Director of Mobilization

End Preventable Deaths

"We do a ton of targeting using Salsa's tags – we have supporters who are really interested in early childhood education and some who are more passionate about our global work to end preventable deaths of children under age five."

- Diana Onken | Director of Mobilization
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Lets Us Zero In

"We have a lot of different committees that we are targeting and Salsa really lets us zero in on where we need to focus our efforts."

- Diana Onken | Director of Mobilization

Targeting Audiences Effectively

"Utilizing Salsa's broadcast email and advocacy management functionalities, along with its event and website tools, SCAN was able to personalize its messages and target the appropriate audiences more effectively. With less than a year as an active organization, SCAN is already seeing the efficiencies of Salsa's email tools."

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The Bottom Line

"Getting relevant information to the right audiences has never been easier. Salsa Advocacy meaningfully engages supporters in online advocacy and legislative issues. Supporters who choose to get involved with a certain issue or bill only needed their address to send off advocacy messages matched to their appropriate district or to a custom target." - Diana Onken
 

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