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Technologies are ever-changing and are transforming the way we communicate. The Internet has allowed citizens to be more empowered as speakers, inventors and consumers than ever before and legislation has recently been written that will directly affect those basic freedoms.

On January 18, 2012, organized protests occurred against two bills in the United States Congress – the Stop Online Piracy Act (SOPA) and the Protect  IP Act (PIPA).

Protesters were concerned these bills contained measures that could impede online freedom of speech, hamper Internet innovation and invite Internet security risks. Opposition also argued that there were no safeguards in place to protect sites based on user-generated content.

Website:
eff.orgtheeca.com

Industry:
Civil RIghts/Social Action

Products Used:
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The Challenge

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Threatened Human Rights | Time To Fight

When Congress threatened innovation and free speech by creating legislation that would grant the government and private parties unprecedented power to interfere with the Internet's underlying infrastructure, more than 100,000 websites across the U.S. took up the fight. EFF, ECA and a dozen other cause organizations needed to educate citizens quickly and push opposition emails to memebers of Congress located throughout the U.S.

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The Results

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Engages Supporters

"Salsa Advocacy meaningfully engages supporters in online advocacy and legislative issues. Supporters who chose to fight the SOPA and PIPA bills only needed their address to send off advocacy messages matched to their appropriate district or to a custom target."

Create Custom Messages

"Salsa’s Advocacy software enabled EFF to create custom messages that were district-matched and distributed immediately, or over time – depending on strategy, to more than 12,000 federal and state officials."

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More Lasting Impact

"We have seen congressional email systems crash, and we really don’t want to do that. If their system crashes our messages don’t get through. All going at the same time doesn’t have the impact either. Salsa has the flexibility to shape the traffic, creating a more lasting impact."

Service & Support

"Salsa’s service, support and responsiveness played a key factor in the success of our campaign."

- Micah Lee | Web Developer
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The Bottom Line

This movement and actions by EFF and Salsa created visibility that has never been seen before. Over the course of the campaign, EFF collected more than 400,000 names, including Democrats and Republicans. They now have a database of people they can reach out to for donations to support their cause or a voice to be heard when and if these bills resurface.
 

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