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About WCA

Since 1914, Westchester Children’s Association has remained steadfast in its mission: to improve the lives of Westchester’s young people by shaping policies and programs to meet their needs, and by keeping their well-being at the top of the public agenda. WCA stands for the principle that all young people deserve a strong start in life. As the leading voice for the children and youth of Westchester, WCA works to improve the status quo for all of our young people – from newborns to young adults. Our vision is for every child to be healthy, safe and prepared for life's challenges. 


Human Services

Salsa User Since:

The Challenge

Focus On Change | Expand With Growth

In 2011, WCA’s board and staff started their Centennial Capital Campaign with very little experience in large-scale fundraising. Over the last four years, the organization has transformed into an efficient, growth-oriented operation that is laser focused on advocating for change for underprivileged children. As their campaign grew in size and scope, WCA realized that they needed a new donor software system that would scale as they expanded.



The Results


Easy To Learn

"It took our brand new staff member very little time to learn the Salsa system and become adept at getting the most from its functionality."

- Cora Greensberg | Executive Director

Pain Free Switch

"While it was definitely a risky move to switch database software in the middle of the largest campaign we’d ever undertaken, Salsa's advanced technology and ease of use made the transition (almost!) pain free."

- Cora Greensberg | Executive Director

Ready In A Flash

"The Online Donation Form is fast. Once we get the email alerting us that someone has made a website donation, it takes just a couple of minutes and a few mouse clicks to process. And the thank-you is ready in a flash and the staff member can move on to another task."

- Cora Greensberg | Executive Director

Promoting Accuracy

"The Quick Donation Entry feature is similar, especially the “smart-search” feature. It narrows the possible choices for a given field, saving time and (most important) promoting accuracy."

- Cora Greensberg | Executive Director

The Bottom Line

In 2014, WCA was a leader in the successful campaign to raise the age of criminal responsibility in New York State to 18. Also, WCA and other advocates succeeded in gaining a 3% raise for children’s programs in the 2015 county budget. WCA was also featured in niche regional media outlets targeting Hispanics, African Americans, business people, and
high net worth.

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