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Since 1914, Westchester Children’s Association has remained steadfast in its mission: to improve the lives of Westchester’s young people by shaping policies and programs to meet their needs, and by keeping their well-being at the top of the public agenda.

WCA stands for the principle that all young people deserve a strong start in life. As the leading voice for the children and youth of Westchester, WCA works to improve the status quo for all of our young people – from newborns to young adults. Our vision is for every child to be healthy, safe and prepared for life's challenges. 

Website:
wca4kids.org

Industry:
Human Services

Products Used:
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The Challenge

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Focus On Change | Expand With Growth

In 2011, WCA’s board and staff started their Centennial Capital Campaign with very little experience in large-scale fundraising. Over the last four years, the organization has transformed into an efficient, growth-oriented operation that is laser focused on advocating for change for underprivileged children. As their campaign grew in size and scope, WCA realized that they needed a new donor software system that would scale as they expanded.

 

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The Results

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Easy To Learn

"It took our brand new staff member very little time to learn the Salsa system and become adept at getting the most from its functionality."

- Cora Greensberg | Executive Director

Pain Free Switch

"While it was definitely a risky move to switch database software in the middle of the largest campaign we’d ever undertaken, Salsa's advanced technology and ease of use made the transition (almost!) pain free."

- Cora Greensberg | Executive Director
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Ready In A Flash

"The Online Donation Form is fast. Once we get the email alerting us that someone has made a website donation, it takes just a couple of minutes and a few mouse clicks to process. And the thank-you is ready in a flash and the staff member can move on to another task."

- Cora Greensberg | Executive Director

Promoting Accuracy

"The Quick Donation Entry feature is similar, especially the “smart-search” feature. It narrows the possible choices for a given field, saving time and (most important) promoting accuracy."

- Cora Greensberg | Executive Director
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The Bottom Line

In 2014, WCA was a leader in the successful campaign to raise the age of criminal responsibility in New York State to 18. Also, WCA and other advocates succeeded in gaining a 3% raise for children’s programs in the 2015 county budget. WCA was also featured in niche regional media outlets targeting Hispanics, African Americans, business people, and
high net worth.
 
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