Creative to Creative

April 23, 2021

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Bart Heird

About Bart Heird

Group Creative Director

Bart’s experience spans digital work from CPG, tourism, government, non-profit, financial services, and wealth management brands to leading creative teams in product and application development. He has extensive experience in brand, loyalty marketing, and direct response digital and created award-winning work for more than 20 years. As the GCD at WebMechanix, he leads the creative team, focussing on data-driven and data-vetted, customer-centered design with an interest in stories that connect. He’s also a former comic, improviser, sailor, huge Batman fan, pirate nerd, and Dungeons and Dragons enthusiast.

About Gerard Tonti

Creative Director
Salsa Labs

Gerard (Ger) Tonti is the Creative Director at SalsaLabs. Ger has a background that includes animation, photography, film, fine art, design, and development. He has extensive design experience with corporate branding/identity, nonprofit organizations, education materials, higher education course design, and UX/UI. As Creative Director for SalsaLabs, Ger initiates and designs complex and simple marketing materials, working with the rest of the Salsa Marketing team to ensure that all creative ideas are presented properly and adhere to the Salsa brand. He's also a painter, sculptor, guitarist, film fan, skier, and chess fanatic.

Episode Summary

In this episode, we talk about the roles that "creatives" play in an organization and what to think about if you are an organization without a creative on your staff. This is a fun podcast!

Join us as we discuss the importance of being aware of your goals, working with creative team members, design and creativity, best practices, current trends, and what it means to be a creative.

About WebMechanix

WebMechanixSalsa has worked with WebMechanix for a long time and they help us with our virtual ad campaigns. Webmechanix is a full service digital markting agency that specializes in conversion optimization, PPC management, marketing automation, email marketing, search engine optimization and social media marketing.