Digital Advocacy and Strategy

June 18, 2021

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Colin Delany

About Colin Delany


Colin Delany is a veteran of more than two decades in the world of internet politics and advocacy, a digital strategist, the founder/editor of, and a columnist for Campaigns & Elections. In addition to his work as a digital politics practitioner, Delany is a sought-after speaker and trainer on topics related to online advocacy, digital marketing, social media, digital fundraising, digital advertising, and online organizing.

The author of the ebook series "How to Use the Internet to Change the World – and Win Elections", Delany works as a consultant to help nonprofits, advocacy groups, and electoral campaigns use digital tools to achieve their communications, policy, and political goals. Before starting his strategy practice, Delany worked in Texas Legislature, participated in the dot-com boom, and served as online communications director at both the National Environmental Trust and the National Women's Law Center.

Delany has presented at conferences ranging from South by Southwest Interactive to Netroots Nation and lectured at institutions including Harvard, George Washington University, and the London School of Economics. Honored as one of "Ten Who Are Changing the World of Politics and the Internet" at the 2010 World E-Gov Forum in Paris, he has consulted with political parties and political organizations based in countries around the world. He also plays bass in a rock and roll band.

Episode Summary

Today we discuss digital advocacy and digital strategy. We talk with Colin Delany, creator of and author of 3 books that cover the nuts and bolts of political campaigns and digital organizing.

We dig in and talk about the practical approaches to political advocacy, how nonprofits can create excitement on social media, the importance of list-building & social media relationships, deep organizing techniques, steps to planning an effective advocacy campaign, current tools used for success, and more!


About ePolitics

Relatively few websites discuss online advocacy and online politics broadly and as a craft, focusing on what methods work and when, and without selling a particular product or consultancy. is an attempt to fill that gap with a realistic look at the world of doing politics and advocacy online.  We look at the nuts and bolts of actually using the web, email, and related technologies to try to change the world.

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