Online Engagement Software for Savvy Nonprofits
Get complete control over your online fundraising, advocacy or both.

Salsa Cosm

Advanced Online Engagement from Advocacy to Fundraising and Email to Social Sharing - All in One Place

Are you a savvy online organizer? Do you want ultimate flexibility? From custom templates and fields to advanced reporting and query options to plug-in apps, Cosm gives you full control over your online engagement efforts.

With Cosm, you have all the tools you need to raise more funds, affect policy, grow your list and engage supporters. Cosm’s advanced segmentation and microtargeting features help you increase response rates and turn first-time donors and advocates into long-term supporters.

Build Creative, Effective Donation Forms

Craft unlimited donation forms to enhance your fundraising efforts. Brand one form to match your website or another to match a specific campaign or effort, then measure results and use the data to foster long-term, personal and valuable relationships with your donors.

League of Women Voters Donations Page

Keep More of Your Donations

Fundraising is only effective if you actually receive the donations your supporters commit to give. Salsa makes sure your donations come straight to you, quickly, and without hassle.

When donors give your organization a gift, they expect you to receive it. All of it. Not whatever is left after a slew of fees. When you receive donations through the Salsa platform, you will not be charged any donation processing fees by us. (We wish we could say the same for credit card companies!)

Welcome Your Donors - Again and Again

Give your supporters options for how they give to your organization. For instance, encourage recurring gifts -- those valuable “sustainers” -- by offering recurring donation options.

You can also inspire users to give “in honor of” or “in memory of” a family member, friend or colleague. Salsa donation forms are flexible, versatile, and easy to create with these options and more.

National Organization for Women Donation example

Find and Engage More Donors Online

Quickly and effectively launch online fundraising campaigns that are easy to build and promote -- all through one powerful, user-friendly interface. And we’ll never charge you any donation processing fees!

Get a 360-degree view of a supporter’s engagement with your organization and see exactly where donations are coming from to gain insight into donor trends.

Individualize Emails for More Returning Donors

Want to kick your fundraising campaigns up a notch? Customize your asks based on supporter data collected and stored right in the Cosm interface.

Use Dynamic Content and QuickFill features in your email communications to not just personalize your messages but show your donors you know exactly who they are and what they’re doing.

QuickFill allows supporters to quickly, easily, and securely donate through an email link. Take the work out of completing a donation to capture more repeat donors and committed supporters. It’s as easy as click and give.

QuickFill example in your email outreach

Enable Community Fundraising

Harness your supporters’ interest in your cause by inviting them to spread the word to family and friends through personalized donation pages.

Using branded templates, supporters can create their own fundraising page with personal stories to share via email, on social channels, and more. Your organization can leverage peer-to-peer fundraising to organically spread the word about your cause, foster meaningful relationships with supporters and their networks, and leverage those relationships to raise money and achieve your goals.

Peer-to-Peer Fundraising example by Chesapeake Climate Action Network

Attract More Clicks with Customized Email Communications

Inspire your supporters to take action through engaging and compelling emails. Individualize your message, target your audience through substantial list segmentation, then review your email and send immediately or schedule the email for a specific date and time.

Successful fundraising and organizing relies on a thoughtful communication outreach strategy. A/B testing features help you continually tune and refine your email.

Email Outreach A/B Testing

Get Noticed by Your Supporters

Salsa helps you discover the best time to send emails and gives you testing options to help you determine which subject lines will yield the highest open rates.

The automatic list management features take care of bounces, subscribes and unsubscribes. You can even customize your unsubscribe pages based on supporter relationships. Answer the question, “Is it working?” with Cosm reports. Monitor email open rates, bounces, click-throughs and conversion rates for all of your emails, then use that information to optimize future blasts.

Our deliverability specialists monitor your campaigns behind the scenes to ensure the highest email deliverability standards.

Properly Welcome Your Supporters

Welcome supporters to your list, thank them for their donation, or confirm their registration for an event -- automatically! Trigger-based emails are an easy, automated way to continue the conversation with your supporters and guide them down a path of engagement.

Plus, your emails can include dynamically populated fields to further individualize your messages and show your supporters you know what they’re up to.

Environmental Working Group trigger-based email example

Get More from Your List with Automatic Segmentation

Effectively reach groups of individuals with Salsa Groups and Smart Groups. Groups are used to manually segment users you want to send specific messages to at various points in time -- perhaps event attendees, action takers from a particular region, or sustaining donors. With Cosm you can segment your supporters using any supporter data stored in Cosm.

Smart Groups automate the process of creating groups, updating members based on set characteristics. If you know that you want to add specific people to a group based on their total donations over time, set up a Smart Group and let Salsa do the rest.

Make More Friends through Social Media

Easily share your action, donation, event and signup pages across social networks using Salsa Sharing. Customize the images, descriptions, and tags that should accompany your shared forms. Seamlessly become a part of a user’s social experience, and they’ll see you as one of their friends -- giving you an inside track to inspire them to action.

Example of Cosm Social Sharing

Give Your Advocates a Voice and Affect Policy

Quickly mobilize your advocates with Cosm. Salsa’s roots are in equipping nonprofits like yours with tools to facilitate rapid action and affect policy. Every aspect of your campaign is consolidated on the same platform, enabling you to mobilize supporters quickly and deeply impact the issues that matter most to your organization. Whether your theory of change starts with grassroots support, federal, state, or local legislators, news editors or some other influencer, Cosm can adapt to make it happen.

Build Support through Online Petitions

Quickly generate an online petition for your cause by choosing a template, creating a brief description, and voilà! New petition signers are added to your supporter database and email distribution groups, growing your community and furthering your impact.

Don’t stop there -- help your supporters get their voices and your message in print with tools to write letters to the editors of custom media outlets around the world.

SF-Marin Food Bank Advocacy Example

Change the Game with Targeted Messages to Influencers

Become a game-changer when you send targeted messages directly to the hands (or inboxes) of decision makers at all levels - from local, state and federal offices, to custom recipients like CEOs and more.

And if you really want to apply some strategic pressure, customize your advocacy targeting further: send a custom “thank you” email to officials voting in favor of a particular amendment and a different “no thank you” message to non-sponsoring, non-responsive officials. The possibilities for igniting action and fueling change are endless!

Impress Attendees with Streamlined Forms

Increase attendance (and funds from ticketed events) by using a single platform to handle event registration and check-ins, payment processing (including discount codes), waitlists, pre-event emails and social media promotions.

Community Renewal Society event example

Welcome Your Supporters as Hosts

Help your supporters build their own self-hosted local events through Cosm. You say “house party” or “meet up”; we say “distributed events.” The friend-to-friend power of distributed events will magnify your impact and build your supporter network while inspiring personal connections that make your cause more than another newsletter in the inbox.

Example of a distributed event by Women Occupy

Inspire Engagement with Segmentation

Targeting the right group of your supporters can be the difference between mediocre and stellar campaign results. Create custom groups of supporters or use Smart Groups to send the right message to the right people at the right time to foster deeper engagement.

Salsa’s scoring feature enables you to identify your most engaged supporters, measuring activity not only by how many, but by how recently actions were taken and pulling these details into a single metric you can use for ongoing analysis of supporter enthusiasm.

Save time and create efficiencies for your team with Salsa's fully-integrated, cloud-based system. Supporter management and donor tracking come together, meaning your donors’, followers’ and activists’ online activities are tracked in a single system. Now, it will take you minutes to pull together all the essential supporter information you need, including:

Foster Better Relationships

Foster a deeper relationship with each and every one of your supporters by keeping an accurate, cross-channel record of their activity with your organization -- from donations to advocacy actions to event attendance and more.

Create an in-depth profile of each person to help you understand and manage their relationship with your organization including complete, up-to-date contact information, donor history, and event attendance. Easily view, query and create individualized communications for better response rates.

Webform used by Smart Growth America

Manage Chapters and Affiliates in One Place

When you have a network of chapters, you face the challenge of remotely managing a team, brand, and message. But it doesn’t have to be that way. Expand your outreach efforts, seamlessly empower your entire organization - including all chapters - and ensure consistent global branding to stay on message.

States United to Prevent Gun Violence

Share Information Across Chapters

Seamlessly distribute campaign messaging such as pages, email broadcasts and templates to local organizers. Groups, action pages, event information and your custom fields can also be shared across every chapter from a single, central, unified platform.

Streamline record keeping by sharing and managing supporter records from a single, central platform that keeps your database clean and updated. Individual records are created only once and can be managed to accommodate membership in multiple chapters; even when a supporter moves from one chapter to another.

Control Chapter Access

Decide how much access to grant each chapter using the most relevant parameters for your organization — geographic location, program types, issue, etc. Allow each chapter to access their own data as well as shared, syndicated content, or expand what they see to include other chapters, at higher or lower levels, and group tiers of chapters for easier reporting.

Gain Performance Insight through Built-in Reports

Knowledge truly is power. The more you know about your supporters, their actions, and your campaign performance, the better you can optimize your plans for the future. Take control of your data through robust custom reporting to link supporters, actions, events and donations and build relationships in a way you never thought possible.

With a deep understanding of how to best track nonprofit campaign performance, Cosm offers tons of built-in standard reporting for list growth, donations, actions, and much more. We know the industry inside and out, which means we can anticipate your needs and give you the data and insights critical to making meaningful decisions right out of the box.

Build Your Own Reports - From Scratch

Gain deep, meaningful, and actionable insights into your campaigns’ performance with Cosm’s custom reporting, a flexible framework to analyze each and every campaign with your specific goals in mind. Using all data available in your supporter database, your team can better understand trends and make improvements on an ongoing basis for better results.

Share Results with Automated Exports

Need to provide weekly reports to the Board? Want to check on revenue or action volume each morning? Schedule automatic email delivery of reports in your preferred format so you'll never forget to check them again! You’ll have the data you need to make smart decisions right at your fingertips, no reminders needed.