Welcome to

Salsa’s consultative program is built for your immediate fundraising  success.

Our innovative communications program will help you to integrate online engagement and fundraising communications best practices with the functionality of the Salsa Engage platform.


Smart Start Schedule

Be sure to sign up for your 1:1 consultation right after each webinar!

We recommend that your organization schedule each consultation call within about 4 WEEKS of attending each group webinar below. Drafts of the content should be prepared ahead of the call. Feel free to invite all Engage users in your organization who will be working with emails.

We recommend you attend no more than 2 webinars per month to avoid overwhelm!

A recording of the presentation will be provided to attendees. 

NOTE: All webinars are presented 2 PM - 3 PM Eastern Time

News You Can Use:
Grow Supporter Relationships with Monthly Newsletters


Tues., August 10th, 2021  Register Now

First Impressions That Last:
Welcome Series for Supporter Retention


Thurs., August 19th, 2021  Register Now 

Appealing with Feeling:
Multi-Part Email Appeals for Increased Gifts


Thurs., August 26th, 2021  Register Now

From Page Design
to Tagline:
Events Best Practice



NOTE: We recommend attending the live webinars, but if the next session is too far into the future
or doesn't fit your schedule/time zone, please email us at SmartStart@salsalabs.com and we'll assist!

Ilona, [the consultant], was incredibly kind and helpful - the webinars gave me useful information on email communications & best practices, and the 1:1 really helped me with additional feedback on what would work best for my specific organization. This was a great on-boarding process - thank you Ilona and the Smart Start program for your investment in our success!

- Krysta Larson
Northstar 360

Sign Up for Smart Start Today!

Our program combines four group webinars and four 1-on-1 consultation calls (following each group webinar, one consultation per organization) to ensure you have all of the personal assistance you need to refine your essential email assets!

With the help of our Communications Consultant, you'll create a polished Welcome Series, an engaging monthly Newsletter, and a persuasive multi-part Email Appeal (or email campaign of your choice), rounding out your communications and ensuring both the growth and retention of your supporter base! 

Got an upcoming event? Our newest addition to the program focuses on creating effective Event pages and email campaigns to generate attendees!

You are invited to attend these webinars in any order, based on your organization's needs.

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Maintain your connection with your supporters year-round by sending a monthly newsletter that highlights your upcoming engagement opportunities and recaps the success of your completed initiatives, all while boosting your website visits and landing page conversions!

Welcome Series

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Welcome Series

Ensure your organization makes a memorable first impression with an automated, action-based Welcome Series, created to solidify your relationship with every new supporter by turning their interest in your work into a passion!

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Email Appeal

Create a persuasive multi-part email appeal using a powerful combination of storytelling and data about your top programs and initiatives. Grow your donations by making the most of your email outreach, improving your organization's impact year by year!

Nonprofits Who Have Completed Smart Start Say...

I loved having the webinars and 1:1 consultations. Using the online materials is great, but Ilona brings it all together in one quick session.

- Cheryl Megurdichian
Second Sense

I thought I knew what I would do with my new Salsa subscription. I had no idea how much was possible until I participated in the Smart Start program. The information was presented in a way that was easy to absorb and, more importantly, to implement. My consultations with Ilona made me feel more like a partner than a customer and I felt fully empowered and ready to tackle (or at least fundraise from!) the world!

- Ricci Joy Levy
Woodhull Freedom Foundation

The content was relevant and useful. Our Smart Start trainer, Ilona, was easy to work with, professional, and engaged well with our team. She explained everything in a straightforward and clear way, and was terrific in following up with our questions.

- Amanda Pohl
Virginia Organizing