Welcome to

Salsa’s new consultative program is built for your immediate fundraising success.

Our innovative fundraising communications program will help you to integrate online engagement and fundraising communications best practices with the functionality of the Salsa Engage platform.


Sign Up for Smart Start Today!

Our Smart Start Fundraising program combines three group webinars and three 1-on-1 consultation calls (following each group webinar) to ensure you have all of the personal assistance you need to refine your essential email assets!

With the help of our Fundraising Communications Expert, you'll create a polished Welcome Series, an engaging monthly Newsletter and a persuasive multi-part Email Appeal, rounding out your fundraising communications and ensuring both the growth and retention of your supporter base!

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Maintain your connection with your supporters year-round by sending a monthly newsletter that highlights your upcoming engagement opportunities and recaps the success of your completed initiatives, all while boosting your website visits and landing page conversions!

Welcome Series

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Welcome Series

Ensure your organization makes a memorable first impression with an automated, action-based Welcome Series, created to solidify your relationship with every new supporter by turning their interest in your work into a passion!

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Email Appeal

Create a persuasive multi-part email appeal using a powerful combination of storytelling and data about your top programs and initiatives. Grow your donations by making the most of your email outreach, improving your organization's impact year by year!

Smart Start Schedule

Be sure to sign up for your 1:1 consultation right after each webinar!

Each organization has up to 4 WEEKS to complete their 1:1 call after attending each group webinar below. Drafts of the content should be prepared ahead of the call. Feel free to invite all Engage users in your organization who will be working with emails!

A recording of the presentation will be provided to attendees ONLY. 

NOTE: All webinars are presented 2 PM - 3 PM Eastern Time

News You Can Use:
Grow Supporter Relationships with Monthly Newsletters


Thursday, February 7, 2019   Register Now

Thursday, February 19, 2019   Register Now

First Impressions That Last:
Welcome Series for Supporter Retention


Tuesday, January 29, 2019   Register Now

Thursday, February 14, 2019   Register Now

Appealing with Feeling:
Multi-Part Email Appeals for Increased Gifts


Thursday, January 24, 2019   Register Now

Tuesday, February 26, 2019   Register Now

The content was relevant and useful. Our Smart Start trainer, Ilona, was easy to work with, professional, and engaged well with our team. She explained everything in a straightforward and clear way, and was terrific in following up with our questions.

- Virginia Organizing