Environmental Causes Thrive with Salsa
& Donor Management
& Marketing Automation
clients focused on environmental causes find these features particularly useful:
With Salsa Engage, you can create action alerts targeted to a mix of any and all officials at theFederal, State, or local level.
Your supporters are then only a click away from making their voices heard and amplifying your organization’s message.
Salsa Engage Advocacy lets you create multiple messages directed at all levels of influence within a single action alert.
This means that just one touchpoint with your supporters can end up delivering multiple messages to multiple influencers in a single interaction.
Salsa understands the need for environmental groups to be able to make comments on pending regulations. Don’t simply point your supporters to Regulations.gov.
Salsa Engage allows you to coach your supporters, give them key talking points, and then have their comments submitted directly. You to not only influence the message, but also understand which of your supporters made comments, and who might be your strongest advocates.
Salsa Engage lets you preconfigure a series of messages and have those messages delivered on a schedule that is automatically triggered by the supporters.
Once it is configured and setup, the Salsa system automatically enrolls supporters in the series, based on criteria you establish, and sends emails based on the supporter activity.
Salsa lets you manage your social activity from within the Engage application - everything from simple tasks like scheduling a post, to more advanced activities like automatically importing Facebook Lead Ad supporters.
New supporters from your social media platforms can then be automatically enrolled in a series of messages designed to help them understand your cause, your organization, and the steps they can take to help.
OEC chose to run a Facebook Lead Ads campaign using Salsa Engage, that featured a 30-second video about cleaning up Lake Erie!see their case study
The Salsa Digital Marketing Guide covers tips for engaging your current and future supporters online, through email, and via social media platforms. In the guide you will find:
Salsa Engage’s embeddable forms are mobile ready and work well with any website imaginable. I’m especially excited to start using their new integration with regulations.gov to mobilize our list to take a stand on the important environmental issues of our day.— Jason Gooljar – IT Director Earth Day Network