Social Justice Causes Thrive with Salsa

You fight for rights.
We provide the tools.

See the Salsa Difference!


The Right Tools for Social Justice Causes

Complete CRM and Donor Management

Complete CRM
& Donor Management

 Complete Fundraising Platform

Full Fundraising

Multi-Channel Advocacy


Digital Engagement and Marketing Automation

Digital Engagement
& Marketing Automation

clients focused on social justice  causes find these features particularly useful:



Salsa Engage Petitions allow you to rally active supporters and gain new ones around a specific issue. Collect supporter information quickly and build more meaningful engagements through Salsa Engage marketing tools. You can keep the momentum going by displaying a thermometer on the petition to show the public how close you are to reaching your goal. And, allow your most passionate supporters to leave comments on the petition for others to see!

Email Series

Use Salsa Engage to build beautiful emails, using our pre-designed templates or from scratch. Salsa's email series will automatically send emails to users who have taken a certain action.  For example, send a series of welcome emails to new supporters as soon as they sign up! Don't miss the opportunity to thank a donor, welcome a new supporter, or send a reminder at the perfect time to an event registrant.

Email Series
Groups and List Segmentation

Groups & List Segmentation

The most successful social justice organizations use group and list segmentation to send the right message to the right supporters. Salsa Engage gives you the ability to segment supporters into lists and groups based on almost any critieria. Create static or dynamic groups based on supporter information or activity history using Salsa's query tool and customize your message for each audience!

Text Functionality

Reach your supporters faster than ever. With Salsa's text-to-initiate and broadcast text features, you can grow your supporter list and more quickly communicate with those action takers. Use a short code or an assigned 10-digit phone number that supporters can text with a keyword to receive an automated reply to take an action (like a sign-up form or a petition), or mass text a group of constituents to get a message out quickly.

Text Functionality


No one can dispute the power of social media! With Salsa's ability to connect to Facebook, Twitter, LinkedIn, and other platforms, organizations can post messages directly from within Engage either immediately or scheduled for the future. Additionally, include sharing icons in all your communications with your supporters to encourage them to share these messages with their own networks!

Loved By Over 10,000 Nonprofit Users

Free Speech for People
American Nonsmokers Rights Foundation
National Urban League
National Organization for Women
New Orleans WorkersnCenter for Racial Justice
Alliance for Justice

Alliance for Justice increased their End of Year giving by 200% after upgrading to Salsa Engage.

see their case study


Digital Marketing and Online Engagement for Social Justice Nonprofits

The 9 page guide covers tips for engaging your current and future supporters online, through email, and via social media platforms. In the guide you will find:

  • Digital marketing strategies specific to nonprofits with advocacy programs
  • Ways to optimize your website
  • Techniques for managing and improving digital marketing programs
  • A list of helpful, mostly free, tools to make all this easier.....and more!
Engage gives us so many great templates and designs that we were able to move to easily seamlessly when setting up emails and forms for our website.
— Heather Burke – Web Manager,  Alliance for Justice