clients focused on social justice causes find these features particularly useful:
Petitions
Salsa Engage Petitions allow you to rally active supporters and gain new ones around a specific issue. Collect supporter information quickly and build more meaningful engagements through Salsa Engage marketing tools. You can keep the momentum going by displaying a thermometer on the petition to show the public how close you are to reaching your goal. And, allow your most passionate supporters to leave comments on the petition for others to see!
Email Series
Use Salsa Engage to build beautiful emails, using our pre-designed templates or from scratch. Salsa's email series will automatically send emails to users who have taken a certain action. For example, send a series of welcome emails to new supporters as soon as they sign up! Don't miss the opportunity to thank a donor, welcome a new supporter, or send a reminder at the perfect time to an event registrant.
Groups & List Segmentation
The most successful social justice organizations use group and list segmentation to send the right message to the right supporters. Salsa Engage gives you the ability to segment supporters into lists and groups based on almost any critieria. Create static or dynamic groups based on supporter information or activity history using Salsa's query tool and customize your message for each audience!
Text Functionality
Reach your supporters faster than ever. With Salsa's text-to-initiate and broadcast text features, you can grow your supporter list and more quickly communicate with those action takers. Use a short code or an assigned 10-digit phone number that supporters can text with a keyword to receive an automated reply to take an action (like a sign-up form or a petition), or mass text a group of constituents to get a message out quickly.
Social
No one can dispute the power of social media! With Salsa's ability to connect to Facebook, Twitter, LinkedIn, and other platforms, organizations can post messages directly from within Engage either immediately or scheduled for the future. Additionally, include sharing icons in all your communications with your supporters to encourage them to share these messages with their own networks!
Loved By Over 10,000 Nonprofit Users
Alliance for Justice increased their End of Year giving by 200% after upgrading to Salsa Engage.
Digital Marketing and Online Engagement for Social Justice Nonprofits
The 9 page guide covers tips for engaging your current and future supporters online, through email, and via social media platforms. In the guide you will find:
Digital marketing strategies specific to nonprofits with advocacy programs
Ways to optimize your website
Techniques for managing and improving digital marketing programs
A list of helpful, mostly free, tools to make all this easier.....and more!
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