Making Sense of the Messy Middle
Wednesday, May 22nd @ 2pm
In today's fundraising landscape, most fundraising professionals have a good grip on the annual fund and major gifts, but the middle of the donor pyramid is still a bit of a mystery.
We all know there are people with the means and inclination to make larger annual fund gifts if properly engaged and stewarded, but....
> Who are these people?
> How do we meaningfully engage them without lots of personal touches?
> How do we define a mid-level donor so we aren't treating major gift opportunities the same way?
In our session, we'll cover just that. What is a mid-level gift? Who are our mid-level opportunities? How can we engage them? What is the appropriate way to solicit these mid-level donations? Join us on May 22nd at 2:00 pm ET to learn how to build and grow your mid-level giving program!
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