The NEW Salsa CRM unifies development, fundraising, advocacy, marketing, communications, peer to peer, events, and payment processing on one integrated technology platform helping teams work faster and achieve amazing ROI.

Experience Salsa: Request a Live Demo for The Morton Arboretum ›


Salsa will help you target, connect, convert, and optimize your marketing, advocacy and fundraising efforts to engage the right audience, with relevant messages, at the right time, on any device.

  • Introduce new contacts to your cause and drive them to take the next step with automated welcome series emails.

  • Increase online engagement with mobile-responsive emails and A/B test subject lines to optimize your outreach to target segments.

  • Advocate for policies that protect trees and the environment through online petitions and targeted messages to policy makers.

  • Schedule and publish posts from inside Salsa, lookup social media handles of contacts, and let supporters social share your content.

  • Unleash supporters with Salsa's peer to peer fundraising app and individual/team pages to connect your supporters with their networks creating exponential growth in cause awareness.
With the industry's richest supporter profiles, Salsa offers built-in list segments targeted outreach and prospecting workflows major gift cultivation.

  • Track fundraising goals, major gift cultivation, and reports with an intuitive CRM that is fully integrated with your online engagement engine!

  • Use built-in or custom segments, perform recency-frequency- monetary analysis, and use LYBUNT, SYBUNT and other reports to identify groups to target.

  • Add major gift prospects to custom cultivation workflows and set task reminders to monitor every step.

  • Easily build branded online donation forms for all five of your Growing Brilliantly intiatives.

  • Dashboard analytics and detailed reports let you track engagement measure program success. 



With Salsa, you can properly recognize your supporters, track every historical interaction with them, and engage with them at events.

  • Automate emails for gift acknowledgment and receipts and handle recurring donations with ease.

  • Direct mail marketing and mail merge features let you reach donors and members with appeals thank you notes.

  • Manage all types of gifts for Growing Brilliantly, including Tribute Walkway honorary gifts and pledges.

  • Event management and online event registration tools sync seamlessly with development and marketing tools.

  • Mobile-ready online event registration forms and volunteer forms capture new and repeat participants.

Purpose-Built for Engagement

Salsa has built-in best practices to help you target, connect, convert, and optimize. It's approachable for everyone on your team, technical or not, to create pages, pull reports, and do it all frustration-free!

Industry-Leading ROI

Salsa's comprehensive system delivers powerful results at a fraction of Blackbaud's cost. Year over year, our customers average increases in donations by 37%, donors by 35% and average gift size by 18%.

Best in Class DIY Peer to Peer

One-third of online donations are coming in through crowd funding or peer to peer. Salsa's peer to peer fundraising tool offers unparalleled ease of use, great user experience, and incredible affordability. 

If you're not enamored by Blackbaud products/services, we want to show you how the NEW Salsa can help you get more efficient and exceed your goals with user-friendly software and outstanding support.

Over the years, we've transitioned hundreds of organizations seamlessly from Blackbaud to Salsa, and we'd love to help you too. If you're ready for change, we're ready for you!

Request a Demo of Salsa!

About 80% of my day is spent inside of Salsa and what's great about Salsa is that it's easy to use and easy to teach others how to use. We track all of our historical data for the last ten years in the system, and use it for CRM, online fundraising, online advocacy, and emailing our 1.7 million subscribers."

Cailey D.Environmental Working Group



6 Simple Ways to Make Your Donation Page More Appealing

Quick tips to help you optimize your donation page and raise more end of year funds online.

View the Infographic



10 Ways to Get Your Supporters to Take the Next Step

This free tool will help you strategize new ways to move supporters beyond sign up and deepening engagement.

Download the Workbook


Blog Article

10 Quick Tips for Building a Monthly Sustainer Program

Ensure your supporters keep giving more in perpetuity through a dynamic recurring donation program.

Check out the Article


Live Demo for NWTF

Salsa is More User-Friendly Than The Raiser's Edge. See How!

Not thrilled with your current systems? Try a 30-minute demo to see how Salsa can help!

Request a Demo