The NEW Salsa CRM unifies development, fundraising, advocacy, marketing, communications, peer to peer, events, and payment processing on one integrated technology platform helping teams work faster and achieve amazing ROI.

Experience Salsa: Request a Live Demo for Wilderness ›


Salsa helps you raise awareness with easy tools to connect with supporters online and offline.

  • Grow your contact list with mobile-ready, DIY online forms- customizable for donations, sign-up, events, registration, memberships, volunteers, etc.

  • Welcome new subscribers with automated welcome series emails to move them beyond sign up to a deeper relationship.

  • Create e-newsletters with bold call-to-action buttons encouraging subscribers to get involved, make a donation, share with a friend etc...

  • Dashboard analytics and detailed reports let you track engagement measure outreach success.
With Salsa, you can activate your supporters with to make your voice heard with policymakers, spread awareness, and build public consensus through email and social media tools.


  • Use pre-built or custom segments to quickly identify groups of constituents to target to take the next step with Wilderness.

  • Quickly create petitions and unleash your advocates to sign and make your voice heard with Congressional representatives.

  • Automatically connect constituents with their legislator and create powerful messages for them to personally sign and send.

  • Increase actions with mobile-responsive emails and A/B test subject lines to optimize your outreach to target segments.

  • Schedule and publish posts from inside Salsa, lookup social media handles of contacts, and let supporters social share your content.



With Salsa, you'll have an easy to use tool that lets you efficiently track and report on members, manage events, and personally engage with your loyal supporters.

  • Track fundraising goals, manage major gift cultivation, easily pull in depth reports on campaigns, funds, or appeals. 

  • Create DIY online event registration forms for tours, lectures, volunteer activities, trips and other special events.

  • Launch virtual DIY peer to peer fundraising campaigns that reach the new audiences. Easy to set up, manage, and affordable!

  • Create beautiful drag and drop, custom online donation forms in minutes. So easy, anyone on your digital team can build them.

  • Automatically thank donors and acknowledge the importance of their contribution and setup auto renewal reminders for members.

Purpose-Built for Engagement

Salsa has built-in best practices to help you target, connect, convert, and optimize. It's approachable for everyone on your team, technical or not, to create pages, pull reports, and do it all frustration-free!

Industry-Leading ROI

Salsa's comprehensive system delivers powerful results at a fraction of Blackbaud's cost. Year over year, our customers average increases in donations by 37%, donors by 35% and average gift size by 18%.

Best in Class DIY Peer to Peer

One-third of online donations are coming in through crowd funding or peer to peer. Salsa's peer to peer fundraising tool offers unparalleled ease of use, great user experience, and incredible affordability. 

If you're not enamored by Blackbaud products, we want to show you how the NEW Salsa can help Wilderness get more efficient and exceed your goals with user-friendly software and outstanding support.

Over the years, we've transitioned hundreds of organizations seamlessly from Blackbaud to Salsa, and we'd love to help you too. If you're ready for change, we're ready for you!

Request a Demo of Salsa!

About 80% of my day is spent inside of Salsa and what's great about Salsa is that it's easy to use and easy to teach others how to use. We track all of our historical data for the last ten years in the system, and use it for CRM, online fundraising, online advocacy, and emailing our 1.7 million subscribers."

Cailey D.Environmental Working Group


Watch Video: EWG & Salsa »


Free Guide

6 Simple Ways to Make Your Donation Page More Appealing

Quick tips to help you optimize your donation page and raise more end of year funds online.

View the Infographic



10 Ways to Get Your Supporters to Take the Next Step

This free tool will help you strategize new ways to move supporters beyond sign up and deepening engagement.

Download the Workbook


Blog Article

10 Quick Tips for Building a Monthly Sustainer Program

Ensure your supporters keep giving more in perpetuity through a dynamic recurring donation program.

Check out the Article


Live Demo for TWS

Salsa is More User-Friendly Than Blackbaud. See How!

Not thrilled with your current systems? Try a 30-minute demo to see how Salsa can help TWS!

Request a Demo