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2021 EOY Strategy Guide

Even if you’re in the midst of a Giving Tuesday campaign, an end-of-year appeal can help you finish the year strong and get a jump on 2022 activities.

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Our guide includes:

  • A look back and lessons learned from EOY with examples of the campaigns we loved from 2020 through earlier this year
  • Facebook's tools and how they can be applied for EOY success 
  • EOY social media and email campaign content and scheduling tips
  • Data management and hygiene best practices
  • Data segmentation, EOY queries, and list creation tips (requires Salsa CRM/Salsa Engage)
  • 7 new email templates for Salsa Engage users 
  • *NEW* Theme banners to fit your brand! Choose from 6 different themes plus create your own with a blank theme banner. Font file included. 😀

Download Theme Banner Folder