Salsa vs. Online Express

Salsa is a more flexible alternative to Blackbaud Online Express.
Here’s why you should consider switching.

1) Flexible

Online Express is for Raiser's Edge users only and provides email marketing and online fundraising.

Salsa Engage is a superior marketing automation and online engagement platform providing email marketing, online fundraising, and so much more including event registration, social media marketing, peer to peer fundraising, petitions, and targeted actions.

Plus, you can purchase Salsa Engage stand-alone or you can couple it with Salsa CRM. Now, nonprofits can easily scale as their needs grow WITHOUT having to pay an exhorbatant software fees or hiring a team of tech-savvy experts to manage the system.

2) Truly Integrated Salsa CRM and Salsa Engage

Now, nonprofits can easily scale as their needs grow WITHOUT having to pay an exhorbatant software fees or hire a team of tech-savvy experts to manage the system.

If you’re looking for more than just online marketing, fundraising, and advocacy and need a scalable solution that offers robust donor management, Salsa CRM gives you all the tools you need for successful donor tracking, reporting and direct mail fundraising. That means you’ll organize, engage, cultivate, and fundraise all in one place, with one login, one support team, and one knowledgebase.

Executing online campaigns with different vendors makes sharing data and reporting difficult. By tracking all your constituents in the same database of record, you’ll be able to target with the right message, at the right time, online or offline.

Find the perfect fundraising software solution for your organization. Take our 2 minute quiz to get started.
My team used Salsa for a 1-year campaign to raise money to build a home in Nepal for trafficking victims. We successfully raised $467,000 in 10 months! Hands down, we COULD NOT have done it without Salsa. Because it had everything in one (emails, analytics, segmenting, Peer 2 Peer campaigns, donation pages, event pages, and much more) it was much easier to keep track of everything we needed to keep track of.

Sarah McGill
- Babysteps Ministries

3) Intuitive

Salsa’s toolkit is purpose-built for your movement. Built-in visual dashboard reports, industry best practice content layouts, and embedded fundraiser coaching are just a few examples of how intuitive the Salsa system is for nonprofits, even for non-technical users.

Drag-and-drop functionality for all forms, emails, and event pages make it incredibly quick and easy to create beautiful mobile ready content that will inspire your supporters to act.

We know your time is valuable, and like most nonprofits, you and your team are probably overworked and struggle with finding enough resources to reach your goals. To help, we built marketing automation tools into Salsa Engage so that you can streamline communicate with constituents, welcome new subscribers, and never miss a follow up or opportunity to thank a supporter.

4) Client Success

Nonprofits using Salsa launched 20,000 initiatives in 2016 leading to over 25m supporter actions, and our clients are far outpacing the industry in donor retention at 74% (43% industry average).

From the day your nonprofit signs up, our client success team is committed to making you successful, fueling your growth, and helping you deliver on your mission.

Immediately after signing up, you’re enrolled into Thrive, Salsa's client success hub for you and your organization.

With Thrive, you have access to:

  • Scholars: Robust eLearning platform with self-paced product training and certifications to help you master Salsa Engage and Salsa CRM and grow professionally.
  • Smart Start: This 6-week adoption program helps new users integrate online engagement and fundraising best practices with the functionality of Salsa Engage.
  • Support Center: Our knowledgebase and help desk have all the answers you need to successfully use Salsa Engage and Salsa CRM. Our award-winning support team is available, Monday - Friday, 8AM - 8PM ET.
  • Stars: Get rewarded with donations for introducing Salsa to new nonprofit organizations.
  • Societies: Collaborate and network with Salsa user groups in your city.
  • Scoop: Stay current with the latest product announcements through our Salsa Scoop newsletter.

See How Salsa Can Help Your Organization's Mission!