Maybe you’ve heard the claims - “email is dying,” “no one uses email anymore,” “everyone is on social media.”
Yes, social media is huge right now (which makes it a huge asset to nonprofits). But you have to have an email address to sign up for just about all of the networks out there. And just about anything else you want to sign up for on the Internet requires an email address, too.
But email is good for so much more.
In this webinar, Christine Schaefer of Salsa and Marcy Rye of Wire Media argue that email is thriving and still an important engagement technique.