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Watch: Motivating “Slacktivists” to Take Action

There’s no doubt social media can do amazing things. But as a nonprofit, you need more than a “like” or a comment on your Facebook page to get things done. Getting “likes” doesn’t get clothes to those in need, petitions signed or playgrounds built. Because they are only active online, some nonprofits have started calling their social media followers “slacktivists.”

So how do you get those followers to take further action? Perhaps it’s time for nonprofits to embrace a new way of thinking and stop expecting online supporters to simply take action offline the moment they click “like.” Watch this archived webinar for a discussion about how to turn your “slacktivists” into full-fledged activists.

You’ll learn about:

  • Embracing new strategies and technologies to truly understand the audience you are going after and engage at a micro level.
  • Why it’s important to create programs that meet the needs of your supporters first, and then draw them into a deeper relationship with your organization step-by-step.
  • The diverse supporters across several different generations and how they require different communication (Millennials vs. Generation X vs. Baby Boomers).
  • How each of these groups wants to be engaged and how to personalize your campaigns accordingly.
  • How Earth Day Network analyzed and organized their supporters to develop longer-lasting relationships.