You’ve taken the steps to bring in a great base of support.Now, a few key calculations can help you determine the level of engagement of your supporters and allow you to target them successfully. Referred to as “scoring”, this metric helps you encompass all actions, events and donations. You can use this information to improve your supporter engagement strategy.
Reading the whitepaper is just the first step to scoring success. Next, you’re ready to get started. These additional materials may help: