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Why We Still Love Email, and You Should Too

Why You Should Still Love Email

Maybe you’ve heard the claims - “email is dying,” “no one uses email anymore,” and all apparently because “everyone is on social media.”

Yes, it’s true. Social media is huge right now (which makes it a great asset to nonprofits). But here’s the bottom line – email still delivers the highest return on investment of any marketing channel ($40 for every $1 spent). While nonprofit email open rates are slowly but steadily declining, this doesn’t mean you should abandon emails completely. It just means you may just need to adjust your expectations and fine-tune your approach. This whitepaper will show you how.

You’ll learn:

  • How to compete with time and attention distractions
  • How to avoid problems with deliverability
  • How to get the highest open and click-through rates through segmentation, individualization and scoring
  • Best practices for subject lines, length and format
  • Testing to see what works best
  • How often you should send emails to your supporters/donors and when to stop