Maybe you’ve heard the claims - “email is dying,” “no one uses email anymore,” and all apparently because “everyone is on social media.”
Yes, it’s true. Social media is huge right now (which makes it a great asset to nonprofits). But here’s the bottom line – email still delivers the highest return on investment of any marketing channel ($40 for every $1 spent). While nonprofit email open rates are slowly but steadily declining, this doesn’t mean you should abandon emails completely. It just means you may just need to adjust your expectations and fine-tune your approach. This whitepaper will show you how.