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Receiving a matching gift is like getting a free upgrade to first class on a flight to Hawaii. Questioning my sanity? Stay with me.

If you’re new to the matching gift game, investigating companies with programs is like opening a door to a whole new funding universe. 

If you're currently using Salsa for your donor management and fundraising software, you'd be wise to include matching gifts in your development strategy going forward.

You’ve got a million things to do, but you’re starving, so you grab a quick bite from the local sandwich shop. Promoting matching gifts is a lot like that efficient food option... The advertising doesn’t have to take a lot of time, but it can leave you feeling very satisfied when your donations are doubled through corporate matching gift programs. 

Guest Post by: Adam Weinger, Double the Donation

Fundraising is incredibly difficult.  The process of acquiring a new donor can be tiresome and extensive, but it is worth it for the funding. If, after the long and arduous process of getting a donation, your development staff could double that donation with 30 minutes or less time spent working, wouldn’t you encourage them to do so?