Welcome to the Salsa Blog

Salsa Labs Unveils New Marketing Automation Tools

Highly anticipated capabilities in Salsa Engage enable nonprofits to automatically trigger relevant email content based on a supporter’s online activities or interactions with their organization.

Topics: Fundraising Marketing

Nonprofit Guide to Online Engagement Tools Highlights Salsa Engage

Firefly Partners released their second annual report and featured Salsa Engage as one of the top seven platforms for digital marketing, online fundraising, and online advocacy.

Bethesda, MD — January 23, 2018 — Nonprofit software leader Salsa Labs is excited to announce that Salsa Engage has been named one of the top online engagement tools for nonprofits in a recent study by Firefly Partners.

Topics: Advocacy Fundraising Peer to Peer Marketing

5 Fundraising Lessons to Boost Your Nonprofit's Impact

Smart nonprofits know that there's always room to improve. The more you focus on innovating and fine-tuning your approach to fundraising, the better results you're sure to see.

How to Know When You Need Software Implementation Help

6 Nonprofit Strategies for More Effective Member Management

Use these top tips to improve your member management strategies!

Topics: Strategy

New Social Advocacy Tools in Salsa Engage to Play Crucial Role in 2018 Election Year Strategies

Grassroots campaigns can now push their supporters to target social messages directly to federal, state, and local elected officials.

Bethesda, MD — Nonprofit software leader Salsa Labs (Salsa) has unveiled a rich, new Social Advocacy feature set inside of Salsa Engage that will help grassroots campaigns cut through the digital noise and make their voices heard in 2018!

Topics: Advocacy Social Media

Grassroots Advocacy: 7 Essential Elements for Success

New Call-to-action

Nonprofits like yours often use grassroots advocacy campaigns to affiliate their supporters with one another and lead important change that directly affects their main cause, projects, or missions.

Topics: Advocacy

8 Strategies and Techniques for Running an Advocacy Campaign

New Call-to-action

Whether you’re just ramping up an advocacy campaign, in the thick of it, or reflecting back on a recent effort, there’s value in evaluating your practices and seeing where you could improve your campaigns.

Topics: Advocacy

Announcing Salsa Engage Integration With Facebook Ads

Nonprofits can use three key facets of this integration to find, reach, and convert new people with an affinity for their cause into action takers!

Topics: Marketing

Top 4 Benefits of Tracking Nonprofit Time

It’s not easy to run a nonprofit. Between managing rules and regulations, pressure to keep costs down, the seemingly never-ending need for more funding, and of course, the many efforts required to reduce turnover and keep employees working faster, smarter, and more effectively year and year.

Salsa Labs Relaunches Partner Program and Unveils Developer API

Expanded functionality will help digital agency partners build custom solutions for nonprofits on the Salsa Engage fundraising, advocacy, and marketing platform.

Topics: Strategy