SalsaBlog

Matching Gifts & Giving Tuesday: How to Double Donations

One of the best fundraising strategies for all sorts of nonprofit organizations involves making the most of matching gifts⁠—which are essentially a two-for-one sale on donations. As Giving Tuesday approaches this year, ensuring impactful matching gift practices is more critical than ever before.

Adam Weinger

6 Core Nonprofit KPIs to Monitor the Health of Your Fundraising Program

With the end-of-year period quickly approaching, it’s a good time to audit your metrics to make sure your overall fundraising strategies are working as planned. In this article, you’ll find a list of 6 core nonprofit KPIs to help you monitor the health of your fundraising program and to compare your results to others across the nonprofit industry.

Craig Grella

iOS15 Updates and Email Open Rates: What You Need to Know

Apple has released its much-anticipated iOS15 software update which brings changes to how Apple devices handle privacy, especially for those using the native Mail App. We want to update you on the effect you will see with email open rates in your email marketing program.

Craig Grella

How to Write Emails That Your Donors Will Actually Open

Your donors’ inboxes are constantly filling with messages from individuals, businesses, news outlets, and more. Yet when done right, email is the most reliable funding stream for any nonprofit. Learning how to optimize an email that your donor is actually going to open, read, and respond to is crucial to your organization’s success.

Emily Friedrichs

11 Best Online Fundraising Tools to Boost Revenue

Online fundraising is an essential part of every nonprofit’s overall fundraising strategy, and the 11 applications that follow are some of the best online fundraising tools we’ve found to help your organization boost its revenue.

Craig Grella

Doing More Good, with Social Solutions, CyberGrants, and Apax!

We’re excited to share an exciting development today: EveryAction, including our Salsa brand, is combining with Social Solutions and CyberGrants, in an epic transaction catalyzed by Apax!

Salsa clients will still work with all the same people you love, and your contracts are not impacted at all, but you will now also have access to Social Solutions’ best-in-class case management and effort-to-outcomes software, as well as the CyberGrants full suite of Social Responsibility products, including their best in class grantmaking and employee engagement software.

Stu Trevelyan

Advocacy | A Rundown of the Basics With Real-World Examples

Advocacy campaigns are the driving force of progress. They call attention to issues or problems, identify solutions, coordinate efforts of the masses, and work to bring about changes that will make our world a better place. The civil rights movement, environmental protection regulations, and modern workplace safety practices all started with advocacy campaigns.

Craig Grella

26 Nonprofit Key Performance Indicators to Measure Impact

Key performance indicators are the metrics that tell you how well your nonprofit is operating and whether you are hitting your goals. But it can be hard to know which nonprofit KPIs matter most and which your organization should be tracking.

Craig Grella

Best Salesforce Apps for Nonprofits: 19 Essential Tools

Salesforce is an incredibly customizable CRM with a vast universe of integrations.

Craig Grella