Welcome to the Salsa Blog

Donor Database: The Essential Software for Every Nonprofit

The basis for great donor stewardship, a donor database helps your organization’s staff get to know your donors, so you can cultivate strong and meaningful donor relationships.

Topics: Salsa Fundraising

Constituent Relationship Management: A Guide for Success

The use of constituent relationship management software is a topic that’s always buzzing in the nonprofit sector, so it’s easy to get lost in the swarm. Luckily, our helpful pointers for CRMs will clear up any questions you might have about the software.

Topics: Salsa Strategy Fundraising salsa-crm

11 Strategies for Stellar Donor Retention (Using Your CRM)

Donor retention is indescribably necessary for nonprofits of all sizes and focuses. Without satisfied donors, there are no funds to further your cause. It boils down to the simple fact that without your donors, you can’t keep afloat.

Topics: Strategy Fundraising salsa-crm

Regain Lapsed Donors in 8 Steps [With Letter Templates]

Unfortunately, every nonprofit deals with lapsed donors, or donors who used to contribute to your organization but have since stopped for whatever reason.

While every organization and donor management software provider has a different definition for what makes a lapsed donor, you can play by a general rule of thumb: these supporters haven’t given in over 12 months.

Topics: Strategy Fundraising Email Marketing

P2P Event Pages in Salsa Engage [Video]

About 43% of millennials who are giving to nonprofits are donating through peer to peer fundraising.

With millennials recently taking over as the largest generation, now is the time to launch your peer to peer fundraising strategy, and Salsa can help!

Topics: Fundraising Peer to Peer

Online Advocacy Analytics in Salsa Engage [Video]

Ignite online advocacy the smart way. With visual insights into your supporters' actions, you can track your progress in real-time and refine your messaging and action alerts!

The ability to run reports on supporters, actions taken, and social activity is crucial to making informed decisions about future engagement. Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need.

Topics: Advocacy

Social Advocacy in Salsa Engage [Video]

According to analytics firm, Flurry, US consumers spend five hours per day on their mobile devices, with 51% of that time spent in social media apps.

To inspire your supporter base, empower your advocates to contact policymakers, and expand the reach of your cause, social media needs to be at the center of your digital strategy. Let's watch how social advocacy tools in Salsa Engage can help!

Topics: Advocacy Social Media

The Ultimate Guide to Matching Gifts

Receiving a matching gift is like getting a free upgrade to first class on a flight to Hawaii. Questioning my sanity? Stay with me.

Topics: Strategy Fundraising

6 Ways Checkout Charity Can Boost Online Fundraising

Checkout charity has become an increasingly easy way to accept additional donations. It’s the extra, “Would you like to donate $2 to ABC charity to help students in need?” at the end of the checkout process. Their wallet is already open and their card is out, now it’s your turn to compel consumers to follow through with a donation.

Topics: Fundraising

6 Tips to Procure Better Items for a Fundraising Auction

Another fall event fundraising season is on deck, and nonprofits around the country are planning charity auction, dinners and galas with more ambitious revenue goals than ever.

Targeted Actions in Salsa Engage [Video]

You want to be able to acknowledge officials who support your organization's positions while influencing those who stand opposed. With multi-content targeted actions Salsa makes this easy.

With targeted actions in Salsa Engage, you can designate content for different groupings of legislative targets based on how they voted.  Then, when your supporter enters their address/zip, the system matches both the appropriate target and the correct message. Let's watch how it works.

Topics: Advocacy