Welcome to the Salsa Blog

Salesforce, the world's leading CRM, is used by nonprofits everywhere to store information about donors and details that will help them make stronger donation appeals in the future.

As a nonprofit professional, you know the value of streamlining your donor information with your other software solutions. In particular, storing data collected from your fundraising software can save your nonprofit an abundance of time in the future.

You host peer-to-peer campaigns and events to extend your fundraising reach. But, how do you get more people to participate, and get those participants more involved?

Chances are, you are already very familiar with marketing strategies for your nonprofit. You've likely engaged in the writing of fundraising letters, recruitment emails, sponsorship requests, and more. Now you're looking for new ways to refine your process and perfect your outreach.

Direct mail fundraising is often a sore spot to talk about with many nonprofit organizations. Organizations tend to be hesitant toward this method because it is often viewed as old fashioned, so it's assumed that direct mail fundraising can't be enhanced by a tech solution. 

Whether your nonprofit is growing as an organization or just trying to expand your influence in the community, your marketing strategy is vital to your success.

Your nonprofit's CRM is a hub for important information about each and every one of your donors. This stored information is key to unlocking new and advanced fundraising strategies for your organization.

For nonprofits of all shapes and sizes, Salesforce is their CRM of choice. This cloud-based constituent relationship management platform is extremely flexible for nonprofits with specific customization requirements. Salesforce offers rich constituent tracking, report building tools, and the ability to connect data together from multiple points.

Did you know that Salsa Engage now integrates with Salesforce? Now, the same nonprofits using Salesforce can start getting more out of Salsa Engage’s robust nonprofit software suite.

As we've expanded our use of digital tools to adhere to the needs of supporters and consumers, donor software has become an integral tool to nonprofits all over the world. 

Donor software helps nonprofits of all shapes, sizes, and missions to collect, store, and use the necessary information for effective outreach and communication with supporters. Therefore, to take control of your fundraising efforts, it's essential that your nonprofit invests in software that provides the best tools for their needs. 

Figuring out the right way to connect with your supporters is a challenge that nonprofits of all shapes and sizes face.

Whether it’s planning effective stewardship strategies or extending relevant engagement opportunities, mastering donor relations should always be a top priority for nonprofits like yours.

What do you do when your peer-to-peer (p2p) fundraising campaign results go flat? Or, what if you want to take your campaigns to the next level? We say it’s time to put your data to work!

“Accounting is the language of business.” - Warren Buffet