Welcome to the Salsa Blog

P2P Event Pages in Salsa Engage [Video]

About 43% of millennials who are giving to nonprofits are donating through peer to peer fundraising.

With millennials recently taking over as the largest generation, now is the time to launch your peer to peer fundraising strategy, and Salsa can help!

Topics: Fundraising Peer to Peer

Online Advocacy Analytics in Salsa Engage [Video]

Ignite online advocacy the smart way. With visual insights into your supporters' actions, you can track your progress in real-time and refine your messaging and action alerts!

The ability to run reports on supporters, actions taken, and social activity is crucial to making informed decisions about future engagement. Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need.

Topics: Advocacy

Social Advocacy in Salsa Engage [Video]

According to analytics firm, Flurry, US consumers spend five hours per day on their mobile devices, with 51% of that time spent in social media apps.

To inspire your supporter base, empower your advocates to contact policymakers, and expand the reach of your cause, social media needs to be at the center of your digital strategy. Let's watch how social advocacy tools in Salsa Engage can help!

Topics: Advocacy Social Media

The Ultimate Guide to Matching Gifts

Receiving a matching gift is like getting a free upgrade to first class on a flight to Hawaii. Questioning my sanity? Stay with me.

Topics: Strategy Fundraising

6 Ways Checkout Charity Can Boost Online Fundraising

Checkout charity has become an increasingly easy way to accept additional donations. It’s the extra, “Would you like to donate $2 to ABC charity to help students in need?” at the end of the checkout process. Their wallet is already open and their card is out, now it’s your turn to compel consumers to follow through with a donation.

Topics: Fundraising

Targeted Actions in Salsa Engage [Video]

You want to be able to acknowledge officials who support your organization's positions while influencing those who stand opposed. With multi-content targeted actions Salsa makes this easy.

With targeted actions in Salsa Engage, you can designate content for different groupings of legislative targets based on how they voted.  Then, when your supporter enters their address/zip, the system matches both the appropriate target and the correct message. Let's watch how it works.

Topics: Advocacy

Online Petition Builder in Salsa Engage [Video]

Advocacy isn’t just about writing Congress, it’s about amplifying the voices of your grassroots supporters to grab attention and make your positions heard.

Use online petitions to quickly gather names and supporter info on issues that can be used to deliver targeted messages or as part of marketing campaigns. Collect hundreds or thousands of virtual signatures through easy to build web forms and grow your list exponentially.

Topics: Advocacy

Sign Up Form Analytics in Salsa Engage [Video]

The ability to run easily run reports and uncover important data that on is crucial to making informed decisions about future online marketing and fundraising efforts.

Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need to track subscriber growth, subscriber churn, and conversion rates of your sign up forms.

Topics: Marketing

Sign Up Form Builder in Salsa Engage [Video]

To further your mission, you need an active, growing list of supporters that raise their voices on your behalf. Salsa's flexible sign up forms can help you turn more website visitors into subscribers, volunteers, supporters, advocates and more!

Create branded forms and petitions in minutes with easy to use drag and drop tools. Configure options and adjust the look and feel to precisely match your organization. Use images and formatted text to create compelling calls to action.

Topics: Marketing

Custom Dynamic Groups in Salsa Engage [Video]

Power and flexibility is right at your fingertips.

With Salsa Engage, you can build segments through simple rules and configurations, or you can create combinations of queries and groups within groups.

Segment audiences by demographics, past interactions, geographic location, interests, professional network, or other custom fields. Then watch your lists or groups dynamically update in based on supporter activity.

Topics: Marketing

Pre-Built Groups in Salsa Engage [Video]

Salsa helps you grow your supporter lists and segment them so that each interaction is personalized and relevant.

Say goodbye to batch and blast communications and adopt a game-changing, targeted approach to engagement. It starts with list segmentation.

Topics: Marketing Email Marketing