Welcome to the Salsa Blog

Beyond the Thank You Email | Small Donor Retention Strategies

If your organization is like most, your donor retention numbers might be less than stellar. In fact, according to the 2019 M+R Benchmarks Study only 37% of donors who made a gift online in 2017 donated online again to that nonprofit in 2018. This was a 3% decrease from the previous year. It’s worth considering how much fundraising revenue your organization may be losing because of low donor retention. For some it’s thousands of dollars.

Topics: Marketing

Nonprofit Marketing Best Practices | Jump Start Your Mission

By incorporating some nonprofit marketing best practices into your day-to-day strategies, your organization can increase your visibility to the community, communicate your mission, and share opportunities to get involved.

Topics: Marketing

Salesforce Donation Processing: Understanding the Essentials

Topics: Fundraising

How to Use Storytelling to Engage Donors

When we think of storytelling, we may think of childhood and bedtime stories. Yet storytelling has existed since the beginning of humankind. Cave drawings told stories before we developed the power of speech!

Topics: Fundraising

Salesforce Donor Management: 4 Best Practices for Your Cause

If your nonprofit is one of the tens of thousands currently using Salesforce as your CRM platform, how do you know that you're getting the most from your Salesforce donor management?

Topics: Donor Management

5 Top Salesforce Apps and Integrations for Nonprofits

One of the reasons that Salesforce is the world's leading CRM is that it is incredibly customizable. With an extensive number of Salesforce apps and integrations available, you can ensure you get the most out of your CRM.

Topics: Fundraising

Salesforce Fundraising Software: The Buyer's Essential Guide

Salesforce, the world's leading CRM, is used by nonprofits everywhere to store information about donors and details that will help them make stronger donation appeals in the future.

As a nonprofit professional, you know the value of streamlining your donor information with your other software solutions. In particular, storing data collected from your fundraising software can save your nonprofit an abundance of time in the future.

Topics: Fundraising

5 Ways to Get More Participants More Involved with Your Peer-to-Peer Fundraising

You host peer-to-peer campaigns and events to extend your fundraising reach. But, how do you get more people to participate, and get those participants more involved?

Topics: Partners

Marketing Automation for Nonprofits: Why it Matters

Chances are, you are already very familiar with marketing strategies for your nonprofit. You've likely engaged in the writing of fundraising letters, recruitment emails, sponsorship requests, and more. Now you're looking for new ways to refine your process and perfect your outreach.

Topics: Marketing

Direct Mail Fundraising: 5 Strategies for Every Nonprofit

Direct mail fundraising is often a sore spot to talk about with many nonprofit organizations. Organizations tend to be hesitant toward this method because it is often viewed as old fashioned, so it's assumed that direct mail fundraising can't be enhanced by a tech solution. 

Topics: Donor Management

3 Nonprofit Marketing Strategies (That Really Work!)

Whether your nonprofit is growing as an organization or just trying to expand your influence in the community, your marketing strategy is vital to your success.

Topics: Marketing