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The Salsa Podcast featuring talk, tips and tales for the nonprofit community!
Most nonprofit fundraising strategies include a plan for online donations, event ticketing, and major gift programs. But one of the most overlooked ways to generate additional revenue is through corporate sponsorships.
In this article, you’ll learn all about nonprofit corporate sponsorships and how they can help your organization accomplish its mission and increase fundraising revenue.
This is the first in a series regular blog posts we are calling Salsa Personalities to share the stories of the amazing people here at Salsa who, well, make the Salsa!
Since we are starting this series during Women's History Month, we sat down first with Salsa's CEO, Donna Myers.
Looking at donor retention stats and the costs associated with recruiting new donors, it makes sense to prioritize post-donation communications. It’s much easier and less expensive to convince a past donor who has already shown their connection to your cause and willingness to give than it is to reach someone who has never given and may not even know who you are or what you do.
A nonprofit content calendar can help you plan, organize, and implement a content strategy that promotes your organization’s programs and services on multiple platforms including the web, social media, email, and print.
The content calendar we recommend to all nonprofits is the same one we use at Salsa Labs for planning our own communications, and in this article, we’ll show you exactly how to use it. You can grab a copy of the templates here and follow along with the tutorial to customize it for your own use.
When opportunity knocks, nonprofits need to be ready to answer the door and be open to the possibility of expanding their operations.
That’s exactly what happened when President Joe Biden arrived at the Delaware Humane Association to adopt a dog named Major.
This is the final post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first four articles, we discussed creating mission pages, impact pages, volunteer pages, fundraising pages, and your homepage. Using the lessons learned in those five articles you can create an extremely effective nonprofit website that engages your audience and creates volunteers and donors.
This is the second to last post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first four articles, we discussed creating mission pages, impact pages, volunteer pages, and the all-important donate page. In this fifth post, our next to last article in this series, we will discuss creating the perfect nonprofit website home page.
This is the fourth post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first article, we discussed creating your about page or mission page, the second article discussed creating program and impact pages, and the third article covered creating volunteer and take action pages.
This is the third post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first two articles, we discussed creating your about page or mission page, and in the second article we discussed creating program and impact pages.
This is the second post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first article, we discussed creating mission pages, which are like bio pages for your nonprofit.
Discussions on digital marketing for nonprofits usually focus on social media, increasing follower counts, and sending automated emails. However, a well-optimized nonprofit website is a necessity if you want to be found quickly when people search for your organization, take donations online, and grow your base of volunteers and supporters.
Donors don’t open their wallets and make contributions to your organization simply because of the good work you do. And with the ever-increasing competition for the attention of potential supporters, it’s more important than ever that you create an effective nonprofit fundraising call to action.
There is a little known secret behind the world of direct mail marketing. That is the use of a CRM or constituent relationship management system to maximize your campaign and get the most out of your donors.
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