This is the second post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first article, we discussed creating mission pages, which are like bio pages for your nonprofit.
Craig Grella, on January 20, 2021
Craig Grella, on January 15, 2021
Discussions on digital marketing for nonprofits usually focus on social media, increasing follower counts, and sending automated emails. However, a well-optimized nonprofit website is a necessity if you want to be found quickly when people search for your organization, take donations online, and grow your base of volunteers and supporters.
Craig Grella, on January 8, 2021
Donors don’t open their wallets and make contributions to your organization simply because of the good work you do. And with the ever-increasing competition for the attention of potential supporters, it’s more important than ever that you create an effective nonprofit fundraising call to action.
Salsa Labs, on January 1, 2021
There is a little known secret behind the world of direct mail marketing. That is the use of a CRM or constituent relationship management system to maximize your campaign and get the most out of your donors.
Craig Grella, on December 22, 2020
This is the second in a pair of articles on the nonprofit ladder of engagement. The first article focused on defining the nonprofit ladder of engagement and showed you how to research and create one for your organization.
This article focuses more on digital marketing for nonprofits, how we use our audience personas to develop content that motivates our supporters, and how we can measure that engagement to make sure our limited resources get spent in the right places.
Fifteen years ago, a nonprofit could survive without a website by doing a direct mail piece once or twice a year or just relying on walk-in traffic and a few in-person events. You’ve probably already come to the realization that those days are over and the world is relying more heavily (and sometimes completely) on virtual outreach. As such, we’re all competing for what seems to be a more limited pool of attention. Today, you need to keep your audience engaged or risk losing them to another cause. The nonprofit ladder of engagement is the tool you need to find those supporters and keep them coming back for more.
This is the first of two articles focused on the nonprofit ladder of engagement, what it is, and how your nonprofit can use it to find supporters and turn them into dedicated advocates for your organization.
Salsa Labs, on December 1, 2020
Your volunteer base is filled with passionate individuals who put in hard work and time to help drive your mission forward. Every hour they put in and each day they spend supporting your organization takes you one step closer to your ultimate goal. But how are you tracking that time?
Advocacy campaigns are a great way to bring attention to a cause or effect change around a specific issue. In this article, we’ll look at a successful advocacy campaign from Save the Children Action Network and discuss why they’ve been so successful with their calls-to-action.
Craig Grella, on November 18, 2020
Virtual fundraising is any fundraising that takes place entirely online, including donations made on your website or through social media channels.
Craig Grella, on November 5, 2020
Social media networks are used by 72% of the U.S adult population. A back of the napkin calculation tells us that’s about 150 million people. At first glance, you’d think that just by posting on a few social networks your nonprofit could reach more people than any other marketing method and your entire year’s worth of fundraising could be generated in one day. But we all know it’s just not that simple. It’s the reason that one of the questions we get asked most often by nonprofits is how can they increase engagement with the content they post on social media networks.
Salsa Labs is excited to announce the release of an entirely new set of game-changing “Smart” features. Salsa's Smart features are informed by Predictive Analytics, powered byMachine Learning technology, and created to improve the efficiency and efficacy of our users’ online efforts to move their missions forward.