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Salsa Blog

Automated Gift Acknowledgment in Salsa Engage [Video]

Organizations that don't focus on thank-yous lose, on average, 81% of all first-time donors and 54% of all ongoing donors.

The most valuable thing you can do to ensure longterm sustainability is to focus on boosting your donor retention rates, and the most important factor in retention is THANKING YOUR DONORS! Let's take a closer look.

Topics: Fundraising

Webinar Round-Up: Peer-to-Peer Fundraising 101

Peer-to-Peer fundraising season is fast approaching. From yesterday's webinar,Peer-to-Peer 101: Launching Your First Campaign, here is our list of key metrics every P2P campaign should track.

Topics: Peer to Peer

Salsa Peer-to-Peer Fundraising Series: DIY Campaigns

In the nonprofit fundraising world, spring is peer-to-peer event season. From Relay for Life to March for Babies, communities around the country will be participating in walks, runs, and dance-a-thons. As you plan your event, it's important to consider which version of P2P fundraising will work best for your organization. 

At a high level, P2P can be divided into three major categories. Terminology can differ, but for our purposes we refer to them as traditional “athon” fundraising, crowdfunding, and do‐it‐yourself (DIY) fundraising

We've reached our final peer-to-peer campaign option - DIY fundraising. Let's take a closer look.

Topics: Peer to Peer

Publishing Online Donation Forms in Salsa Engage [Video]

On average, donations made through branded donation pages are 38% larger than contributions through generic pages.

To increase the online fundraising revenue opportunities through your donation forms, you need the flexibility to publish them anywhere on your site, and the freedom to customize them for different campaigns, funds, and appeals.

Topics: Fundraising

Salsa Peer-to-Peer Fundraising Series: Crowdfunding Campaigns

In the nonprofit fundraising world, spring is peer-to-peer event season. From Relay for Life to March for Babies, communities around the country will be participating in walks, runs, and dance-a-thons. As you plan your event, it's important to consider which version of P2P fundraising will work best for your organization. 

At a high level, P2P can be divided into three major categories. Terminology can differ, but for our purposes we refer to them as traditional “A-thon” fundraising, crowdfunding, and do‐it‐yourself (DIY) fundraising

Let's explore crowdfunding.

Topics: Peer to Peer

5 Awesome Organizations Fighting for Women's Equality

Today, the rallying cry to fight for women's rights echoes that of the 1970s women's rights movement. On January 21st, over a million (5 million worldwide!) people came together across the United States with the Women's March on Washington to send a bold message to the Trump administration: women's rights are human rights.

Topics: Advocacy

New Peer to Peer Fundraising Software Overview Video

We just released a brand new video highlighting peer to peer fundraising in the Salsa Engage platform! From event sites, to individual and team pages, to coaching and administrative tools, you'll get the full overview in 90 seconds.

Topics: Peer to Peer

Salsa Peer-to-Peer Fundraising Series: A-thon Campaigns

In the nonprofit fundraising world, spring is peer-to-peer event season. From Relay for Life to March for Babies, communities around the country will be participating in walks, runs, and dance-a-thons.

As you plan your event, it's important to consider which version of P2P fundraising will work best for your organization. 

At a high level, P2P can be divided into three major categories. Terminology can differ, but for our purposes we refer to them as traditional “a-thon” fundraising, crowdfunding, and do‐it‐yourself (DIY) fundraising

Today a closer look at "a-thon" peer-to-peer fundraising campaigns.

Topics: Peer to Peer

8 Ways to Make Your P2P Fundraising Campaign a Social Community

Topics: Peer to Peer

Building a Donation Form in Salsa Engage [Video]

Supporter donations fuel your mission and online gifts are crucial to multi-channel fundraising success.

Increasing your share of online donations should be more than just a #GivingTuesday initiative. It should play a key role in your digital strategy throughout the entire year. 

Topics: Fundraising

Planning a DIY Peer-to-Peer Campaign

Planning a DIY Fundraiser requires you to think ahead about how to reach supporters, which options you’ll offer them, and the resources you can provide to help them reach their peer-to-peer campaign goal. In order to do so, make sure you follow these four simple steps: set reasonable expectations, choose a focus and campaign type, and decide what resources you’ll provide.

Topics: Peer to Peer

Email Marketing Analytics in Salsa Engage [Video]

Building a beautiful email or crafting the perfect welcome series is a great start, but you can't just 'publish and pray!' You have to analyze and optimize. That's where Salsa's email marketing analytics come in handy.

As you continually analyze your nonprofit's email marketing campaigns, Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need.

Topics: Marketing