SalsaBlog

How to Write Emails That Your Donors Will Actually Open

Your donors’ inboxes are constantly filling with messages from individuals, businesses, news outlets, and more. Yet when done right, email is the most reliable funding stream for any nonprofit. Learning how to optimize an email that your donor is actually going to open, read, and respond to is crucial to your organization’s success.

Emily Friedrichs

11 Best Online Fundraising Tools to Boost Revenue

Online fundraising is an essential part of every nonprofit’s overall fundraising strategy, and the 11 applications that follow are some of the best online fundraising tools we’ve found to help your organization boost its revenue.

Craig Grella

Doing More Good, with Social Solutions, CyberGrants, and Apax!

We’re excited to share an exciting development today: EveryAction, including our Salsa brand, is combining with Social Solutions and CyberGrants, in an epic transaction catalyzed by Apax!

Salsa clients will still work with all the same people you love, and your contracts are not impacted at all, but you will now also have access to Social Solutions’ best-in-class case management and effort-to-outcomes software, as well as the CyberGrants full suite of Social Responsibility products, including their best in class grantmaking and employee engagement software.

Stu Trevelyan

Advocacy | A Rundown of the Basics With Real-World Examples

Advocacy campaigns are the driving force of progress. They call attention to issues or problems, identify solutions, coordinate efforts of the masses, and work to bring about changes that will make our world a better place. The civil rights movement, environmental protection regulations, and modern workplace safety practices all started with advocacy campaigns.

Craig Grella

26 Nonprofit Key Performance Indicators to Measure Impact

Key performance indicators are the metrics that tell you how well your nonprofit is operating and whether you are hitting your goals. But it can be hard to know which nonprofit KPIs matter most and which your organization should be tracking.

Craig Grella

Best Salesforce Apps for Nonprofits: 19 Essential Tools

Salesforce is an incredibly customizable CRM with a vast universe of integrations.

Craig Grella

Donate Buttons | Everything Your Nonprofit Needs to Know

Donate buttons are crucial for driving conversions on your nonprofit website and to your overall fundraising strategy. Whether you incorporate donate buttons into your virtual fundraising forms, in emails, or as a simple call to action throughout your online and social assets, this guide will help you create a donate button that stands out and helps your organization raise the funds it needs to succeed.

Craig Grella

The Ultimate Content Checklist for Your P2P Campaign

Peer-to-Peer fundraising campaigns (P2P) are incredibly effective and especially well-adapted for the virtual-based world we currently find ourselves in. But they do have a lot of moving parts and are only as effective as the content you create.

Brittany LaGanke

Mapping Your Advocacy Campaign

Engage and change the world. That’s Salsa’s vision for social good organizations and the reason we get so excited when they execute successful advocacy campaigns using our software. In this article, we’re taking a closer look at a few of the early planning stages in any advocacy campaign - identifying the target who can bring about the change you desire and the people who influence that target. This is called “mapping your advocacy campaign” because we are developing a visual map of the people who will help us and how they relate to one another.

It’s not enough that we go directly to the target and lay out our case. Sometimes the person we need to convince isn’t going to listen to just one singular voice. We need to point our advocacy at the people who influence our target too. Their voices will lend credibility to our campaign because they are trusted friends and colleagues of our target and their opinions matter.

Remember, you can download the advocacy campaign planning worksheets in the appendix of Salsa’s Complete Guide to Digital Nonprofit Advocacy Campaigns and follow along with this post while you create your own advocacy campaign maps.

Craig Grella