Salsa Blog

The Art of Crafting a Stellar Nonprofit Communications Strategy

Brochures, web copy, blog articles, Tweets, Facebook posts – the many forms of communication that communication professionals must master is wide. And, if they were people, they’d all be Sally from “When Harry Met Sally” – i.e. high maintenance, wanting their ice cream on the side and pie warmed but no whip cream, unless you can’t get the pie warm, then…

Topics: Strategy

Want to be a Fundraising Expert? Follow these Nonprofit Influencers


Topics: Social Media

5 Ways to Engage 20-Somethings in Fundraising Events

Millennials seem to be an untapped resource when it comes to fundraising efforts. The value they can bring to an organization is often times overlooked, sacrificing countless potential donations. 

In the recent study, “The Millennial Impact Report,” research shows that 72% of people aged 20-30 are interested in participating in a nonprofit young professional group.

The desire to contribute is existent; the question becomes how can an organization harness this interest.

When organizing an event, here are some key factors to keep in mind to help engage the Millennial generation:

Topics: Events

White Paper: A Twitter Guide for Nonprofits

Do you tweet? Do you know what a tweet is (be honest). If the answer is no to either of those questions, this new white paper from Salsa partner Media Cause is a must-read for you.

#GivingTuesday 2016


What is #GivingTuesday?

#GivingTuesday is a global day of giving that is held on the Tuesday following Black Friday and Cyber Monday. In five short years, the event has become the unoffical kick off event for end-of-year giving in the nonprofit industry.


Topics: Fundraising Social Media

#GivingTuesday: Social Media Fundraising 101


Utilize the Social Channels that are Best for You

Choosing the right social network begins with identifying your target audience and fundraising goals. But also think about which network falls most in-line with the way your organization naturally communicates. Does your organization have lots of updates or rapidly evolving work happening on-the-ground throughout the day? MaybeTwitter is a good fit for your nonprofit. Or if you work with lots of compelling people who are willing and able to articulate powerful, personal stories, maybe creating YouTube videos is a good place to start. 

Topics: Fundraising Social Media

#GivingTuesday: Building a Twitter Presence

Now that we’ve covered the basics, let’s move on to how you can establish your organization's presence as an authority in your industry area.

Topics: Social Media

#GivingTuesday: Twitter Basics

If you are new to Twitter and are considering creating an account for #GivingTuesday here are a few tips to help you get started. Let’s start with the basics – what is Twitter and why should you bother with it?

Topics: Social Media

#GivingTuesday: How to Write Epic Calls to Action


Topics: Fundraising Social Media

Like a Boss: Twitter Best Practices for #GivingTuesday


Topics: Fundraising

4 Nonprofit Organizations That Are Making Innovative Use of Mobile

How Should YOU Be Using Mobile? Let These 4 Organizations Be Your Guide

Topics: Marketing

Infographic: 9 Step Guide To Buying Nonprofit CRM

We get it! There are tons of choices out there and buying software can be a daunting task. Use this infographic to develop a game plan for when you begin to ensure you satisfy all of your organization's wants and needs.