Nonprofits can use three key facets of this integration to find, reach, and convert new people with an affinity for their cause into action takers!
Bethesda, MD — December 6, 2017 — Nonprofit software leader Salsa Labs (Salsa) announced a powerful new integration with Facebook Ads that makes it easier for nonprofits to reach new people who have an affinity for their cause and seamlessly convert them into supporters!
“Nonprofits can no longer ignore Facebook Ads as an engagement channel,” said Donna Myers, COO at Salsa Labs. “We know that Americans spend an average of 40-50 minutes per day on Facebook and Instagram, and this integration empowers organizations of all sizes to target the right message, to the right audience, at the right time.”
Salsa has partnered with social impact digital agency, Whole Whale, to roll out this new functionality to the nonprofit community. Whole Whale's Chief Whaler George Weiner said, “Facebook Ads are still a wild west and we think the Salsa Engage integration helps tame and focus the platform on growing/retaining supporters across channels for nonprofits."
Salsa’s online fundraising, advocacy, and marketing platform, Salsa Engage, connects with Facebook Ads in three key ways:
- Pixel Tracking: Salsa users can install Facebook’s tracking pixel onto Engage pages allowing them to specifically target Facebook ads to people who have visited their Engage pages.
- Lead Ads Forms: Salsa users can integrate Facebook Lead Ad forms with Engage. This means they can use Facebook’s forms to convert someone who clicks their Facebook ad and that supporter data syncs back into Engage.
- Audience Sync: Salsa users can create a custom group in Engage and sync that group to Facebook. Then, in Facebook they can target that group and other ‘look-alike’ audiences that resemble that group.
Last week, Salsa completed a Facebook Ads pilot campaign with Whole Whale and Earth Day Network. Jason Gooljar, Director of IT at Earth Day Network commented, “Our Facebook Lead Ads campaign netted us over 600 new leads at a cost of just $0.50 per lead and best of all the new leads flowed into Salsa Engage seamlessly. No more importing and exporting of data!”
To learn more about this integration and see it in action, you can get a demo here.
About Salsa Labs
Salsa is a technology company that provides powerful fundraising, advocacy, marketing, and CRM software to nonprofit organizations helping them Engage and Change the World. Leveraging Salsa’s suite of easy-to-use tools, nonprofit customers of all types and sizes can truly communicate and manage relationships with their constituents across any channel including email, social, mobile, direct mail, and face-to-face. Through the Salsa Scholars eLearning experience, users have access to strategic best practices and training that helps them maximize the tools and exceed their organizational goals. The company fuels more than 3,000 organizations and 10,000 nonprofit professionals to deliver on their mission!