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Targeted Actions in Salsa Engage [Video]

You want to be able to acknowledge officials who support your organization's positions while influencing those who stand opposed. With multi-content targeted actions Salsa makes this easy.

With targeted actions in Salsa Engage, you can designate content for different groupings of legislative targets based on how they voted.  Then, when your supporter enters their address/zip, the system matches both the appropriate target and the correct message. Let's watch how it works.

Here is the second 'Salsa in 60' video on online advocacy in Salsa Engage:

Wistia video thumbnail - Targeted Actions

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Video Transcription


If you’re looking to organize a movement and and amplify your supporters’ voices to affect change, you’ve come to the right place.

With Salsa, you can reach out to local state and federal officials or custom targets such as corporate leaders and influence them to make decisions in your favor.

Let’s create a targeted action for our Save the Bees campaign.

We’ll start by selecting our targets: Pennsylvania Federal Representatives and Senators.

Now that we’ve got our 20 legislators selected, we can create the targeted action process that our supporters will use to connect with these officials by email or through a webform, by Facebook, or by Twitter.

Just like emails, donation forms, and sign up forms, the drag and drop visual editor makes building a targeted action landing page and form incredibly easy.

Let’s publish the form and see how it looks! You can see the multi step targeted action form that your supporters will interact with, followed by the targeted message with space for a supporter to write a custom note as well.

Thanks for watching!


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Topics: Advocacy