Salsa CRM: The Best Donor Management Software for Nonprofits

Centralize your donor data for seamless
tracking and powerful fundraising.

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Increase donor retention and build stronger supporter relationships with streamlined donor management systems

Streamline donor data

By hosting fundraising, communications, and prospect data in the same place, you'll maximize efficiency and save time. Automation and intuitive data entry tools limit manual, time-consuming tasks. 

Optimize your strategy

With robust reporting features and dashboard analytics, accessing the right donor data and producing reports are a breeze. Use these reports to cultivate donor relationships and achieve other essential goals! 

Personalize your outreach

Inspire donors with easily targeted communications that appeal to their interests. With in-depth supporter profile data, you can craft tailored messaging to drive your supporters to act and build lifelong relationships. 

Salsa CRM

The best nonprofit donor management software features

Rich donor profiles

  • Track contact data, relationships, interests, demographics, social media accounts, and more for each donor.
  • Keep data safe by controlling access with role-based restrictions.
  • Deduplication features help you to keep your constituent data clean.
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Donation tracking

  • Keep track of unique data with custom fields for campaigns, funds, and appeals.
  • Inspire smarter fundraising with supporter relationship tracking and householding features.
  • Keep detailed notes to manage your donors better.
  • Track donation history in our intuitive donor management system.
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Direct mail fundraising

  • Create personalized letters with our built-in word processor.
  • Use customizable donation acknowledgement templates to easily draft letters.
  • Capitalize on powerful mail merge tools for organized email management.
  • Use bar code scanning for large scale direct mail solicitations.
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Donor management and fundraising performance dashboard

  • Customize dashboards for real-time visualization.
  • Measure key metrics to track your donor retention and fundraising goals.
  • Get actionable information that helps you retain more donors.
  • Save and schedule reports to be delivered on a recurring basis.
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Donor management software makes it easy to keep track of your members.

Member management

Manage your members with automatic dues reminders, targeted event messaging, and more powerful tools designed to drive non-dues revenue.

An efficient donor management system will make donor cultivation easy.

Donor cultivation

Track major gift prospects through every stage of the process and keep your staff on track with custom workflows, priority settings, ownerships, and task reminders.

Grant management shines with a strong donor management system.

Grant management

Customize workflow to equip your team with the right collaboration and document sharing tools. Never miss a deadline in the grant writing and application process!

Salsa's donor management database integrates with Double the Donation's matching gift tools.

Double the Donation integration

Our Double the Donation integration allows nonprofit organizations using Salsa to plug in the Double the Donation and 360MatchPro matching gifts tools on any donation page.

Salsa's donor management database integrates with WealthEngine's wealth screening tools.

WealthEngine integration

WealthEngine uses data science to give you meaningful, accurate information you can immediately act on. Their integrated system sources prospect data into Salsa CRM.

Salsa's donor management software integrates with DonorSearch's prospect research tools.

DonorSearch integration

Using information from 25 databases, DonorSearch uses proprietary algorithms to help nonprofits find the best philanthropic prospects inside your Salsa CRM database.


What is donor management software?

Donor management software helps nonprofit development and fundraising teams track and report on their supporters' activity, giving history, and interactions with their organization. Learn the 20 ways to maximize fundraising with donor management software >


How are donor management and CRM software different?

Often used interchangeably, donor management software and CRM software perform similar functions. Typically, CRM references a database of all constituents, not just donor records. In our case, Salsa CRM is Salsa's donor management platform.


How do I choose the best donor management system?

Along with taking software demonstrations and talking to existing customers, we'd recommend reviewing independent guides such as the NTEN and Idealware Guide to Donor Management Systems >


How are Salsa's donor management tools and fundraising software different?

Salsa CRM allows you to easily compile, track, and manage donor data. Our fundraising software, Salsa Engage, focuses on online fundraising and marketing for your nonprofit.Learn more about why Salsa is different >


How can donation management software protect donor data?

No donor management software is complete without role-based restrictions. Your donor data is your most valuable resource, which is why access should be limited to key personnel. Watch our crash course on donor databases >


What information should I track in donor profiles?

Rich donor profiles are key to a successful donor management system. Donation history, relationships, social media accounts, and demographic data are just some of the factors that can help you better understand and communicate with your donors.


How can I keep my donor data clean with software?

With Salsa's deduplication features, it's much easier to ensure that every donor profile is unique! Plus, robust reporting features can simplify segmentation and help you identify holes in your donor data. Learn more about important nonprofit data >


Do I have to buy Salsa CRM separately from Salsa Engage?

No! Salsa Engage is included with every Salsa CRM package so that your online and offline fundraising data can be centralized and your processes can be streamlined with just one vendor.


What does Salsa's donor management system cost?

Pricing for Salsa's donor management system depends on the size of your contact database. You can request a custom pricing quote here >

Unify Your Online & Offline Fundraising with
Salsa Engage + Salsa CRM


Unify Your Online & Offline Fundraising with
Salsa Engage + Salsa CRM

  • Marketing Automation
  • Online Fundraising
  • Peer to Peer Fundraising
  • Online Event Registration
  • Rich Donor Profiles
  • Donation Tracking
  • Direct Mail Fundraising
  • Performance Dashboard

Already Using a CRM?

We Support That!

Purpose Built Marketing Automation, Fundraising and Advocacy Software for Fundraising and Advocacy Nonprofits.

  • Bidirectional Data Integration
  • Frequent data synchronization
  • User-friendly configuration and setup
  • Works with all Salesforce’s standard versions and the Nonprofit Success Pack
  • No middleware or third-party platforms
  • Syncs directly with Salesforce’s native records like Contacts, Campaigns, and Opportunities
  • Automatically match and merge potential duplicates using Salesforce built-in Duplicate Matching rules, or manually control how the system merges contacts

Everything you need to be successful.

All in one place.

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One Product Suite.

No Hidden Fees.

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Loved by over 10,000 nonprofit users

"It's a great tool - easy to use and you have access to build just about any query imaginable. The best part about Salsa CRM, though, are the people. Their customer service is great! Whenever I've had an issue or a question they've provided personal attention within minutes." Donor Management Software Review
5 / 5
  • Quote
    “Highly recommended if you need a system that will help you categorize your donors”
  • Quote
    “Strong functionality in every category”
  • NTEN-FireFly-Quote.png
    “Single sign-on integration with Salsa Engage has brought significant improvements"
 Read our donor database software buyer’s guide for more information about choosing the best platform.

The donor database software buyer's guide

When your community is powered by smart donor management software, your team can maintain strong donor relationships and streamline your communications strategy.

Whether you’re consolidating donor data, improving your engagement strategy, or personalizing the way you connect with supporters, you’ll need a donor database that’s built for growth.

Considerations for purchasing donor database software Steps to buying a donor database

Considerations for purchasing donor management software

How many donor profiles will we need?

Your donation management system should be large enough to accommodate your existing donors and the new donors you’re sure to acquire as your nonprofit grows.

How many users will need to access the software?

Provide the tools your development team needs to succeed by determining the key personnel who require access to your donor management software.

What kind of technical support will we need?

All systems encounter issues from time to time. Software with a great reputation in customer support can alleviate your concerns and help when you need it most.

How will staff be trained in the new system?

Set timelines and goals to keep your staff on track as your team learns your new donor management software. A simple, intuitive platform will streamline this process!

What kind of integrations will we need?

Some donor management software, like Salsa CRM, come pre-packaged with all the fundraising, advocacy and marketing features you’ll need. No integrations required!

What is our donor management software budget?

Donation management software holds your nonprofit’s most important asset—your donor data. Arrange budget priorities to invest in software that can grow with your organization.

Five steps to buying donor management software

Shopping around for donor management software can be stressful, especially when there are so many systems to choose. The best way to nail down the donation management software that’s right for your nonprofit is to stay organized and follow these essential steps.

1. Research donor management software.

The best donation management software will help you streamline your operations, build stronger donor relationships, and send targeted outreach that earns more fundraising dollars. Read product pages and software reviews to get a sense for how well each platform stacks up.

2. Reach out to vendors.

Once you’ve determined the donor management software vendors that could be a fit your organization, reach out to schedule software demos. Never invest in software without seeing it in action! Most websites have demo forms that you can fill out, but an old fashioned phone call never hurts and may get the info you need sooner.

3. Walk your vendor through your donor data.

One of the largest determining factors in the cost of your donor management software will be the amount of data you need to host. Plus, it’s important that the vendor understands how your current software works so that they can quote you properly for any implementation services you need.

4. Seal the deal.

Before you sign a contract, make sure you have your board’s approval and a designated staff member to see the implementation process through from beginning to end. If you need time to sort these details, give your vendor a verbal commit to stay at the top of their radar.

5. Break in your new donor management software.

Once the contract has been signed, you can work with your vendor to start transferring data, setting up integrations, and training your staff in the new system. Your new donor management software will soon be ready, and when it is, you won’t be able to imagine how you survived without it!

Want to learn more about managing donors with Salsa?

Download our nonprofit CRM cheat sheet to guide your research into donor management software.

Get your nonprofit CRM selection cheat sheet

As you research, shop, and assess fundraising CRM software, it's easy to get overwhelmed. Use this cheat sheet to keep track of the features and functionalities that are most important to your organization!

Use Salsa’s easy ROI calculator to determine what your ROI could look like with our donor management software.

Calculate your fundraising ROI with Salsa

Salsa users grow their annual fundraising revenue at 6X the industry average. See what your nonprofit CRM return on investment could look like with this easy ROI calculator!

Calculate ROI
Want to see long term results of Salsa’s donor management software? Check out this video about our customer’s success.

Learn how ACHIEVA effectively manages donors

Watch the two-minute video of long-time Salsa customer ACHIEVA. Find out how they've grown their annual fund by 10% each year and increased their fundraising efficiency with Salsa.

Watch Video