Salsa Blog

Establishing a Giving Addiction

by Kristen DeMint, Author, The Essential Guide to End-of-Year Fundraising for Nonprofits of All Sizes

Many groups don’t realize just how important end-of-year fundraising is to establishing a giving addiction both now and for the following year. This giving addiction applies to both offline and online fundraising, but with online fundraising, you can encourage and enhance it in innovative ways. Try encouraging giving addictions through the following strategies:

  • Single-click donations: Why ask for a credit card again and again? It’s monotonous for your long-term supporters, drags down conversion rates, and incurs risk as that credit card is transmitted across the wire again and again. Make it possible for donors to complete their information only once.
  • Recurring gift upgrade: The most important time to ask for a recurring gift is right away. With single-click giving, you can turn individual donations into long-term, predictable income. That doesn’t just amp up year-end numbers, it sets you up for success next year as well.
  • Cross-Organization single-click giving: Why stop at just your org? Because of the addictive nature of giving, reducing the barrier to giving across different organizations helps everyone.
  • Building coalitions of giving: Working with a network of likeminded partners may increase donations for everyone. See Chapter 2 for the top ten list growth strategies.

Now, take a deep breath and download the free e-book, The Essential Guide to End-of-Year Fundraising. No matter how big or small your nonprofit, this easy-to-read book is packed with tips and advice for creating your year-end online fundraising plan, utilizing many low cost online tactics.


Topics: Fundraising