Peer-to-peer fundraising software

Empower passionate supporters
to fundraise for your cause.

Get a Personalized Demo!

Capture the next generation of donors


43% of millennials are donating through peer-to-peer campaigns. Turn your passionate supporters into fundraisers for your next campaign.


Equip fundraisers with the mobile and social tools they need to raise awareness among their personal network and secure donations.


Guide your individual fundraisers from start to finish with automated coaching emails that help them to strengthen their fundraising skills.

Salsa Engage for Peer to Peer Fundraising Logo

Features of Salsa Engage’s peer-to-peer fundraising software

Event registration pages

  • Flexible registration forms can be adjusted to display various pricing packages leading up to your peer-to-peer fundraising event. 
  • Custom event registration pages can be created using a user-friendly form builder. 
  • Coaching emails are built into the software and can be targeted to specific segments of your fundraisers.
Click here to see more Click here to see more

Personal/Team pages

  • Track peer-to-peer fundraising progress from teams and individual participants.
  • Identify where page views and conversions originate from.
  • Compare fundraising averages for individuals and teams and reward your top fundraisers.
Click here to see more Click here to see more

Fundraising campaign analytics

  • Create custom dashboards that show up-to-date information.
  • Analyze data using fundraising metrics.
  • Segment information based on average donation amount, donation type, and much more.
Click here to see more Click here to see more
A-thons are perfect for peer to peer fundraising events!


A-thon fundraising is when supporters join an event (in-person or virtual) as participants, and they raise money through Salsa Engage's personal fundraising pages around that pre-defined event.

Salsa's peer to peer fundraising software makes DIY campaigns easy!

DIY Campaigns

DIY fundraising is when supporters have the authority to create their ideal type of fundraiser (bake sale or birthday fundraiser), and use the Salsa Engage fundraising tools and templates to raise funds.

Coaching messaging is a fantastic feature of peer to peer fundraising software that allows nonprofits to reach out to their donors with ease.

Coaching Messaging

Coaching is the key to successful peer to peer fundraising campaigns, and with automated coaching messaging in Salsa Engage, campaign administrators can motivate fundraisers to hit their goals!

Donation processing is key to any peer to peer fundraising software.

Donation Processing

Easily and securely process all types of gifts including: gifts in honor, memorial, or tribute, gifts in-kind, split gifts, matching gifts, stock gifts, online donations, e-checks, recurring gifts and many others.

Content Syndication

Build beautiful personal fundraising pages and email templates, then syndicate or share them with chapter or affiliate organizations in your network.

Salsa's peer to peer fundraising platform integrate with Double the Donation's matching gift software.

Double the Donation Integration

Salsa Engage has an integration with Double the Donation matching gifts. Leverage corporate employee matching gift programs by adding a DTD matching gift widget to your donation, event registration, or thank you pages.


What is peer-to-peer fundraising?

Peer to peer fundraising is when your nonprofit's existing supporters reach out to their peers, friends, coworkers, and family members for donations. Learn more with our P2P 101 and 201 courses >


How does peer-to-peer fundraising software help?

A peer to peer fundraising platform equips your supporters with online donation pages, mobile fundraising, social fundraising, and email fundraising tools to help them communicate with their network and capture donations. Learn more >


Are there different types of peer-to-peer fundraising campaigns?

Yes. Traditional campaigns are centered around raising money for a specific event (walks/runs/rides). Today, DIY fundraising and crowdfunding campaigns are commonly used to raise funds.


Can I just use peer-to-peer fundraising in Salsa Engage?

Yes. However, all Salsa Engage users who purchase peer to peer fundraising get the core digital marketing tools and online fundraising pages included.


How can my new peer-to-peer fundraising donors get into my CRM?

Salsa Engage is integrated with Salsa CRM so all online donor activity gets synced over to your database. Alternatively, custom connections can be built to connect Salsa Engage with third party tools.


How can I keep messaging consistent across individuals and teams?

With Salsa's coaching features, your nonprofit can guide everyone in your peer to peer fundraising campaign toward the right message. Automated emails help you inspire confidence and shake supporters fears of fundraising! Conquer peer to peer fundraising >


How should I engage peer-to-peer donors?

Retaining peer to peer donors may seem like a challenge, but with comprehensive software, you'll have the information you need to thank donors for their contributions, follow up with campaign results, and introduce them to your cause formally with targeted materials. Learn more about donor retention >


Which tools do I need for peer-to-peer fundraising events?

Aside from event registration forms, targeted email tools and complex pricing features allow you to reach your supporters with relevant messaging. Plus, robust reporting tools will help you track your event's success. Check out over 60 fundraising event ideas >


How do I get individuals and teams to sign up?

There are a number of motivational strategies around individual, team, campaign, and milestone goals, as well as rewards that can help to motivate individual fundraisers. Download the P2P Campaign Playbook to learn more >

Unify Your Online & Offline Fundraising with
Salsa Engage + Salsa CRM


Unify Your Online & Offline Fundraising with
Salsa Engage + Salsa CRM

  • Marketing Automation
  • Online Fundraising
  • Peer to Peer Fundraising
  • Online Event Registration
  • Rich Donor Profiles
  • Donation Tracking
  • Direct Mail Fundraising
  • Performance Dashboard

Already Using a CRM?

We Support That!

Purpose Built Marketing Automation, Fundraising and Advocacy Software for Fundraising and Advocacy Nonprofits.

  • Bidirectional Data Integration
  • Frequent data synchronization
  • User-friendly configuration and setup
  • Works with all Salesforce’s standard versions and the Nonprofit Success Pack
  • No middleware or third-party platforms
  • Syncs directly with Salesforce’s native records like Contacts, Campaigns, and Opportunities
  • Automatically match and merge potential duplicates using Salesforce built-in Duplicate Matching rules, or manually control how the system merges contacts

Everything you need to be successful.

All in one place.

curve graphic

One Product Suite.

No Hidden Fees.

Learn More

Loved by over 10,000 nonprofit users

Salsa Engage is an award-winning peer-to-peer software provider.
  • Quote
    Combine functionality and reporting into one tool."- 2017 Nonprofit Guide to Online Engagement Tools
  • Quote
    Super easy to edit and launch new digital campaigns quickly"- 2017 Nonprofit Guide to Online Engagement Tools
"I'm thrilled with ease of setup each year and the way it empowers my team members, allowing them to share their fundraising link, and to personalize their fundraising page." Peer-to-peer fundraising software review
5 / 5

Want to learn more about peer-to-peer fundraising with Salsa Engage?

P2P Campaign Playbook

Get Your Peer to Peer Campaign Playbook

Communicate, coordinate, motivate and coach your team to become grassroots fundraising champs with our Peer-to-Peer Fundraising Campaign Playbook. Download this resource today!


Calculate Your Fundraising ROI with Salsa

Salsa users grow their annual fundraising revenue at 6X the industry average. See what your nonprofit's return on investment could look like with this easy ROI calculator!

Calculate ROI
OEC Logo

Grow Your List  With Facebook Ads like OEC

In this #SalsaSuccess story you will discover how one environmental nonprofit micro-targeted their Facebook ads and grew their list with Salsa Engage.

Read Story