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Wharton Professor Jonah Berger, Author of New York Times Bestseller “Contagious: Why Things Catch On”, to Keynote Salsa Labs’ Conference for Online Outreach and Development


Registration is now available for the 2013 Community Conference to be held October 9-10 in Washington, D.C.

Jonah BergerWashington, D.C. – Salsa Labs, Inc. (Salsa), creator of the nonprofit platform to grow and engage a base of online support, today announced Jonah Berger will keynote its 2013 Community Conference, Author of Contagious: Why Things Catch On and assistant professor of marketing at University of Pennsylvania's Wharton School of Business, Berger will focus on how ideas and behaviors catch on and become popular.

“Berger’s in-depth knowledge of how social influence shapes the decisions we make, and specifically why people want to share information with others, has huge relevance to our client base,” said Christine Schaefer, vice president of community and marketing at Salsa. “Conference attendees will gain valuable insights for their supporter communications from Jonah’s presentation on the emotional and societal factors that inspire people to spread the word about a news story, an event or a cause.”

Berger’s keynote will kick off the 2013 Salsa Community Conference, to be held October 9-10, 2013 at FHI360 in Washington, D.C. The annual event brings together nonprofit and political campaign managers, development directors, advocates and online outreach leaders in two days of strategy discussions, networking, practical application training, technical sessions and more. Review the agenda now. Registration is now available online.

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? Jonah Berger spent the last decade answering these questions, explaining why certain things get more word of mouth than others and why certain online content goes viral. In his book “Contagious”, he reveals the science behind word of mouth and social transmission and addresses how six basic principles – social currency, triggers, emotions, public, practical value, and stories – drive all sorts of things to become contagious, from products and policy initiatives to workplace rumors and YouTube videos.

Berger has published dozens of articles in top-tier academic journals like Journal of Consumer ResearchMarketing Science, and myriad others. Popular accounts of his work have appeared in places like the New York Times, the Wall Street Journal, the Washington PostHarvard Business ReviewWiredBusinessWeekFast Company, the Atlantic, theEconomist, and more. His research has also been featured in the New York Times Magazine’s annual “Year in Ideas” issue.

Berger has been recognized with a number of awards for both scholarship and teaching, including Wharton’s “Iron Professor” Teaching Award and the MBA Curricular Innovation Award. He also received the Journal of Consumer Research’s Best Paper Award and Early Career Awards from both the Association for Consumer Research and the Society for Consumer Psychology.

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About Salsa Labs

Salsa Labs (Salsa) helps nonprofits and political campaigns ignite action and fuel change around the world by growing and engaging a base of support online.  With Salsa, groups of all sizes can easily organize their supporters and chapters, fundraise, advocate, communicate through email and social media, host events and measure results. Salsa provides more than technology; it offers strategic best practices, training, highly rated support and a strong online community, so its clients can focus their energy on their mission. The company currently empowers more than 2,000 organizations’ and their more than 75 million donors, members, activists and fans across the globe. For media information, contact Leah Wilkinson, WilkinsonShein for Salsa, 703-907-0010 or leah@wilkinsonshein.com. Visit Salsa online at www.SalsaLabs.com.