You host peer-to-peer campaigns and events to extend your fundraising reach. But, how do you get more people to participate, and get those participants more involved?
Here are five ways to get more participants more involved with your peer-to-peer fundraising campaigns and events:
1. Get the word out, clearly.
Many of your supporters will be happy to participate and help you raise funds — but you have to ask! In every form of communication, make sure that your call-to-action is clear, and remember, asking someone to register and asking someone to fundraise are two DIFFERENT asks. If someone hasn’t registered yet, your messaging should be about asking them to register (not “register and then fundraise”). Once someone is a registered participant, then you can target them with fundraising communications.
2. Know your key participants.
Most peer-to-peer campaigns and events have a similar model in that a small percentage of participants raise the most funds. But, who are these key fundraisers? They are usually people most impacted by or dedicated to your cause. So, how do you find more people like them? That depends on your specific organization, but once you ask yourself that question, you’re on the right track to acquiring more of your biggest assets.
3. Leverage your participants.
The supporters who register to fundraise for your organization can be your biggest cheerleaders. Ask your top performers how else they may want to help, and see if they can use their story to recruit other participants. You’ll likely get more fundraisers on board and deepen your relationship with your participants.
4. Follow up.
Once someone signs up to raise funds, how are they communicated with? Make sure there are standard processes for communications used after someone commits to your cause. Some of these can be automatic, using your peer-to-peer fundraising software, while others may require action from a staff member. Some things to consider:
Create a process for communicating with team captains
Have a plan for reaching out to top fundraisers, your VIPs
Develop a clear thank you program to ensure fundraisers and donors feel appreciated
5. Reach out directly.
Consider picking up the phone and calling your fundraisers. Ask them how things are going, and thank them for their work. Or, write a personalized note/email to thank fundraisers for their support. Also consider adding texts to the mix — they’re a great way to send a virtual high-five to fundraisers as they reach milestones.
When you need to get more participants more involved with your peer-to-peer fundraising, these simple steps can go a long way. Give them a try — you’ll be well on your way to taking your program to new heights!
Daniella Dowiak is an account manager at Cathexis Partners and has worked in the nonprofit sector for more than 10 years. With a deep understanding of nonprofits’ limited resources, she is passionate about helping organizations get the most out of their technology.