If you’re new to the matching gift game, investigating companies with programs is like opening a door to a whole new funding universe.
We spoke with Double the Donation (https://doublethedonation.com), the leading provider of tools and services for nonprofits looking to raise more money from employee matching gift programs and the insights are fascinating.
The great news is that there are so many companies that match gifts. 65% of Fortune 500 companies offer matching gift programs. But it’s not just the Fortune 500s involved—from companies in North America to internationally-based corporations, no matter how small or big, there’s a chance that your donors’ companies will aid their employees’ philanthropy.
In order to illustrate just how beneficial these corporate programs can be, we asked Double the Donation to share the top 8 companies with some of the best employee matching gift programs around.
1. BP (British Petroleum)
BP has an expansive corporate giving program that includes matching effort, time, and, most relevant to this article, gifts.
As an added feature, BP lets the general public see what organizations are receiving donations in real time online.
The company matches at a dollar for dollar, 1:1, ratio on all employee donations up to $5,000 per calendar year for both personal donations from employees and money raised by employees from family and friends.
BP also provides a 100% match on money employees raise from charity walks, runs, and the like.
Employees will submit their requests online, just like with many companies, so keep the process all within one outlet for them by promoting matching gifts on your nonprofit’s online platforms.
The Walt Disney Corporation is one of the most recognizable business names in the world for a reason. Under Disney’s corporate umbrella are five different segments:
- Media Networks
- Parks and Resorts
- The Walt Disney Studios
- Disney Consumer Products
- Disney Interactive
What do these five segments mean for a nonprofit looking for matching gift funds? One, Disney has a lot of money to give. And, two, Disney has a lot of employees to donate to your cause.
Disney offers matching gifts up to $15,000 at a 1:1 ratio. As an added bonus Disney offers a program called Disney VoluntEARS where the company provides grants to nonprofits where employees volunteer on a regular basis.
3. Ford Foundation
The Ford Foundation was originally funded by the Ford family. Although it is no longer associated with the Ford Company, the private foundation has over $10 billion in assets and wields incredible influence world-wide.
The Ford Foundation has a very generous matching gift ratio of 3:1. So if one of its employees donates, say $600, to an eligible nonprofit, the Foundation will match with $1,800 of additional funds.
The Gap Corporation (Gap plus Athleta, Banana Republic, Intermix, Old Navy, and Piperlime) will honor requests for matching gifts from employees for most types of nonprofits.
Gap’s match limits vary according to the type of employee requesting the donation. Part-time employees are eligible for up to $1,000 in matched funds, whereas Senior VPs and above can be matched for up to $10,000.
Gap also offers money for time grants and board service grants.
5. General Electric
GE is the godfather of gift matching. In 1954, the GE Foundation created the Corporate Alumni Program, which was the very first corporate matching gift program. Since the program’s inception, GE has matched more than $1.07 billion to nonprofits.
Now, over 60 years later, the GE Foundation matches over $35 million yearly.
General Electric will match gifts dollar for dollar for almost all 501(c)(3) organizations that employees donate to. The Foundation also has an incredibly high match limit of $25,000 per employee per year.
6. Johnson and Johnson
Johnson and Johnson’s employees and its retirees can have up to $10,000 in their personal contributions matched yearly for donations to most nonprofits.
The company differentiates between current employees and retirees in its match ratios. Current employees are eligible for a 2:1 match (up to a $20,000 company contribution). A donation from a Johnson and Johnson employee could result in triple the funds originally given.
For their retirees, the company uses the industry standard 1:1, which is still a major funding boost for nonprofits.
With a program like this in place, nonprofits will be able receive major financial benefits during an employee’s working lifespan and then continue to reap the fiscal rewards long into the employee’s retirement. A dedicated donor from Johnson and Johnson is a major get.
Ensure that you have the right matching gift marketing systems in place so you can secure donors like Johnson and Johnson employees.
The Microsoft Corporation is the largest contributor of matching gift and volunteer grant funds. Microsoft matched $53.2 million in employee donations in 2014. An impressive 65% of the company’s employees participate in the annual giving program, and Microsoft’s charitable records reflect that.
Microsoft generously matches up to $15,000 per employee per year and offers volunteer grants worth $25 per hour volunteered by its employees.
With such a developed culture of giving, there’s a good chance many Microsoft employees know about the company’s matching gift program, but it never hurts a nonprofit to call attention to it if the donor works there.
8. Soros Fund Management
Soros Fund Management has an incredibly large limit (company contribution) of up to $300,000 annually for each employee. The company matches donations to most 501(c)(3)s. It offers 3 to 1 matching for employee donations and 2 to 1 for partners.
Soros Fund Management sets the bar high for what a matching gift program can accomplish for a nonprofit.
- Are you a Salsa Labs client? Learn more about Salsa Labs' integration with Double the Donation
- Does your nonprofit raise less than $10 million annually but not use Salsa Labs? Learn more about Double the Donation, the leading provider of matching gift tools for nonprofits.
- Does your nonprofit raise more than $10 million annually? Learn more about 360MatchPro (https://www.360matchpro.com), the perfect matching gift tool for large nonprofits and higher education institutions.
These 8 companies are true exemplars of the matching gift community. Although programs can vary corporation to corporation, those on this list and those like them showcase the funding potential.
An estimated $3-$10 billion in matching gift funds is unclaimed annually. With company programs like these, you start to see where are all those billions are waiting to be donated.