If you’re new to the matching gift game, investigating companies with programs is like opening a door to a whole new funding universe.
We spoke with Double the Donation (https://doublethedonation.com), the leading provider of tools and services for nonprofits looking to raise more money from employee matching gift programs, and the insights are fascinating.
The great news is that there are so many companies that match gifts. 65% of Fortune 500 companies offer matching gift programs. But it’s not just the Fortune 500 companies that are involved! From companies in North America to internationally-based corporations, no matter how small or big, there’s a chance that your donors’ companies will aid their employees’ philanthropy.
In order to illustrate just how beneficial these corporate programs can be, we asked Double the Donation to share the top 12 companies with some of the best employee matching gift programs around.
1. BP (British Petroleum)
BP has an expansive corporate giving program that includes matching effort, time, and, most relevant to this article, gifts.
As an added feature, BP lets the general public see what organizations are receiving donations in real time online.
The company matches at a dollar for dollar ratio on all employee donations up to $5,000 per calendar year for both personal donations from employees and money raised by employees from family and friends.
BP also provides a 100% match on money employees raise from charity walks, runs, and the like.
Employees must submit their requests online, so keep the process all within one outlet by promoting matching gifts on your nonprofit’s online platforms.
What we love: BP's volunteer grant program can result in an extra $5,000 when an employee volunteers with a nonprofit for 25 hours in a single year.
The Walt Disney Corporation is one of the most recognizable business names in the world for a reason. Under Disney’s corporate umbrella are five different segments:
- Media Networks
- Parks and Resorts
- The Walt Disney Studios
- Disney Consumer Products
- Disney Interactive
What do these five segments mean for a nonprofit looking for matching gift funds? One, Disney has a lot of money to give. And, two, Disney has a lot of employees to donate to your cause.
Disney offers matching gifts up to $15,000 at a 1:1 ratio. As an added bonus, Disney offers a program called Disney VoluntEARS where the company provides grants to nonprofits where employees volunteer on a regular basis.
What we love: Disney's volunteer grant programs can result in an additional $2,000 if an employee volunteers consistently with a nonprofit. Each year, Disney's "VoluntEARS of the Year" grant awards $2,500 to the nonprofit of the winner's choice.
3. Ford Foundation
The Ford Foundation was originally founded by the Ford family. Although it is no longer associated with the Ford Company, the private foundation has over $10 billion in assets and wields incredible influence world-wide.
The Ford Foundation has a very generous matching gift ratio of 3:1. So if one of its employees donates $600 to an eligible nonprofit, the Foundation will match with $1,800 of additional funds, resulting in a $2,400 donation!
What we love: The Ford Foundation will match donations ranging from $25 to $30,000. With a 3:1 match ratio, those donations could go a long way!
The Gap Corporation (which includes Athleta, Banana Republic, Intermix, Old Navy, and Piperlime) will honor requests for matching gifts from employees for most types of nonprofits.
Gap’s match limits vary according to the type of employee requesting the donation. Part-time employees are eligible for up to $1,000 in matched funds, whereas Senior VPs and other company leaders' donations can be matched up to $10,000.
What we love: Gap also has a generous volunteer grant program that rewards individuals and teams who volunteer. Gap will also provide grants ranging from $1,000 to $10,000 to nonprofits where employees are on the board.
5. General Electric (GE)
GE is the godfather of gift matching. In 1954, the GE Foundation created the Corporate Alumni Program, which was the very first corporate matching gift program. Since the program’s inception, GE has matched more than $1.07 billion to nonprofits.
Now, over 60 years later, the GE Foundation matches over $35 million yearly.
General Electric will match gifts dollar for dollar for almost all 501(c)(3) organizations that employees donate to. The Foundation also has an incredibly high match limit of $25,000 per employee per year. Employees have until April 15th of the year following the donation date to apply for a matching grant.
What we love: Part-time, full-time, and retired employees are all eligible to apply for a matching gift from GE.
6. Johnson & Johnson
Johnson & Johnson’s employees and its retirees can have up to $10,000 in their personal contributions matched yearly for donations to most nonprofits.
The company differentiates between current employees and retirees in its match ratios. Current employees are eligible for a 2:1 match (up to a $20,000 company contribution). A donation from a Johnson & Johnson employee could result in triple the funds originally given.
For their retirees, the company uses the industry standard 1:1, which is still a major funding boost for nonprofits.
With a program like this in place, nonprofits will be able receive major financial benefits during an employee’s working lifespan and then continue to reap the fiscal rewards long into the employee’s retirement. A dedicated donor from Johnson & Johnson is a major asset.
Ensure that you have the right matching gift marketing systems in place so you can secure donors like Johnson & Johnson employees.
What we love: Johnson & Johnson employees have a whole year to submit their matching gift requests!
The Microsoft Corporation is the largest contributor of matching gift and volunteer grant funds. Microsoft matches an average of $53.2 million in employee donations every year. An impressive 65% of the company’s employees participate in the annual giving program, and Microsoft’s charitable records reflect that.
Microsoft generously matches up to $15,000 per employee per year and offers volunteer grants worth $25 per hour volunteered by its employees.
With such a developed culture of giving, there’s a good chance many Microsoft employees know about the company’s matching gift program, but it never hurts a nonprofit to call attention to it if the donor works there.
What we love: Microsoft will match any donation amount (up to $15,000). Donations as low as $1 are eligible to be matched!
8. Soros Fund Management
Soros Fund Management has an incredibly large limit (company contribution) of up to $100,000 annually for each employee. It offers 3 to 1 matching for employee donations and 2 to 1 for partners.
Soros Fund Management sets the bar high for what a matching gift program can accomplish for a nonprofit.
Unfortunately, only full-time employees and partners are eligible. However, Soros Fund Management will match donations to most 501(c)(3) organizations.
Requests must be made electronically within 1 year of the doantion date.
What we love: With a cap of $100,000 and a match ratio of 3:1, it's easy to see why Soros Fund Management is one of our favorite matching gift companies.
Apple is one of the leading technology companies, and they have an impressive matching gift program that their full- and part-time employees can take advantage of.
Apple will match donations ranging from $1 to $10,000 within 12 months of an employee making a donation.
Additionally, Apple offers a volunteer grant program that donates $25 to a nonprofit for every hour that an Apple employee volunteers at that nonprofit.
What we love: Even though they match at a 1:1 ratio, Apple has a huge range of match-eligible donation amounts.
Chevron's full-time, part-time, and retired employees can all apply for matching gifts for their donations ranging from $25 to $10,000 (for employees) or $3,000 (for retirees).
Chevron matches all donations at a 1:1 ratio, and most 501(c)(3) organizations are eligible to receive matched funds.
It's important to note that Chevron only accepts matching gift requests through the company's online internal portal. Paper forms are not accepted.
What we love: Employees have a long time to get in their matching gift requests! Chevron accepts requests until January 31st of the year following the donation date. This means that, in some cases, employees could have over a year to submit a matching gift request.
Nearly everyone uses Google in one way or another. And with over 60,000 full-time employees, Google has no shortage of potential donors.
Their matching gift program will match donations at a 1:1 ratio ranging from $50 to $6,000. Like Chevron, Google will honor match requests that are made before January 31st of the year following the donation date.
Additionally, Google has set aside an extra matching fund program that doubles employee donations (up to $6,000) to disaster relief efforts.
What we love: Google doesn't just match "regular" donations. They will also double any money that employees raise before they participate in a fundraising walk or run.
Merck has one of the highest matching gift limits out there. They will match employee donations at a 1:1 ratio ranging from $24 to $30,000. Retirees can have their donations ranging from $24 to $10,000 matched at a 1:1 ratio as well.
Merck will match donations to nearly any registered 501(c)(3) organization.
Employees only have 6 months (180 days) from the donation date to submit their request.
What we love: Merck also offers a volunteer grant program that gives donations ranging from $500 to $1,000 to nonprofits where employees regularly volunteer.
For Salsa Labs Clients
Are you a Salsa Labs client? Do you want to raise more money with matching gifts? Learn more about Salsa Labs' integration with Double the Donation.
Here is an example of what Double the Donation's matching gift search tool looks like on a donation page.
Of course, you'll need to be signed up with both Salsa and Double the Donation to take advantage of the two companies' integration.
For Small to Mid-Sized Nonprofits
Does your nonprofit raise less than $10 million annually? Learn more about Double the Donation, the leading provider of matching gift tools for nonprofits.
Here is an example of the service that Double the Donation can provide.
With Double the Donation, your nonprofit can promote matching gifts to donors:
- On your existing donation pages.
- On your confirmation screens.
- On your dedicated matching gifts page.
- On your ways to give page.
- And more!
Double the Donation's tool is easy for donors to use and has resulted in nonprofits receiving more matched donations than they ever did before!
For Large Nonprofits
Does your nonprofit raise more than $10 million annually? Learn more about 360MatchPro, the perfect matching gift tool for large nonprofits and higher education institutions.
This is an example of a matching gift email that 360MatchPro would automatically send to donors if they indicate that their donation might be able to be matched.
360MatchPro allows your nonprofit to track the match process whenever your donors signal that they might be matching-gift eligible. With automatic emails and actionable reports, 360MatchPro can help take your nonprofit to the next matching gifts level.
These 12 companies are true exemplars of the matching gift community. Although programs can vary corporation to corporation, those on this list and those like them showcase the funding potential.
An estimated $3-$10 billion in matching gift funds is unclaimed annually. With company programs like these, you start to see where are all those billions are waiting to be donated.