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A/B Testing Emails in Salsa Engage [Video]

Guess work is over. With A/B testing in Salsa, you can compare two versions of an email to determine effectiveness and continually fine tune your messages over time.

Launch your A/B test by sending multiple variations of emails to samples of your chosen audience. Analyze the results of each message and pick a winner manually, or automate the process and let the system determine the winner based on criteria you set. Either way, after selection the winning message can be sent to the balance of the list.

So far in our "Salsa in 60" email marketing series, we've looked at "How to Build an Email" and "How to do Marketing Automation" in Salsa Engage.

This week, we'll take a look at how you can A/B Test your emails to optimize for opens, clicks, and conversions on every device.

Here is the third of four videos spotlighting Salsa's email marketing tools:

 
 
 
 
 
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Wistia video thumbnail - A-B Testing
 
 

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Video Transcription

[Start]

After you’ve created your email appeal or newsletter, Salsa Engage offers built-in optimization tools to help you get more emails delivered, opened, and read, and helps you increase actions taken on those emails.

The A/B Testing in Salsa let’s you compare and test two versions of an email, including testing different subject lines, email content, links, or call to action buttons within the email.

You can send both the A and B versions to small segments of your list, and then the system will automatically send the winning version that has more engagement to the remainder of your list.

Best practice with A/B Testing is to only test one variable per email, such as your subject line, so that you can clearly draw conclusions and optimize for future sends.

Lastly, Spam Checker analyzes your email and gives you a score and recommendations for improvement so that more of your emails hit recipient inboxes and aren’t flagged by spam filters.

[End]

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More Email Marketing Resources

Infographic: 10 Smart Ways to Master Your Email Subject Lines >>

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Workbook: 10 Ways to Get Your Supporters to Take the Next Step >>

 

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Topics: Marketing