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Top Posts
May 24, 2021
13 Ways Nonprofits Can Build an Email List
Email marketing is one of the most reliable and cost-effective marketing methods a nonprofit can...
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Tips with Salsa
The Salsa Podcast featuring talk, tips and tales for the nonprofit community!
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Craig Grella
Recent Posts by Craig Grella:
Fundraising
May 7, 2021
6 Week Communication Roadmap for Nonprofit Events
The ever-increasing digital nature of event planning has thrown a virtual wrench into the fundraising gears of nonprofits large and small. So, over the past two years, Salsa has surveyed nearly 400 nonprofits in an effort to understand what they’ve done to successfully bring their offline events into the world of virtual nonprofit events.
Fundraising
April 14, 2021
26 Strategies to Take Your Fundraising To The Next Level
If you're a nonprofit, chances are you rely on a constant stream of revenue to power the good work you do. The fundraising strategies you employ will be critical to your success in both the short term and the long term. It’s never too late to hone your strategy, and in this article we’ll give you 26 expert fundraising strategies to create and engage more donors, generate additional revenue, and take your nonprofit to the next level.
Fundraising
April 8, 2021
Nonprofit Corporate Sponsorship as a Fundraising Strategy
Most nonprofit fundraising strategies include a plan for online donations, event ticketing, and major gift programs. But one of the most overlooked ways to generate additional revenue is through corporate sponsorships.
In this article, you’ll learn all about nonprofit corporate sponsorships and how they can help your organization accomplish its mission and increase fundraising revenue.
Top Posts
March 10, 2021
Get Organized With a Nonprofit Editorial Calendar
A nonprofit content calendar can help you plan, organize, and implement a content strategy that promotes your organization’s programs and services on multiple platforms including the web, social media, email, and print.
The content calendar we recommend to all nonprofits is the same one we use at Salsa Labs for planning our own communications, and in this article, we’ll show you exactly how to use it. You can grab a copy of the templates here and follow along with the tutorial to customize it for your own use.
Fundraising
February 19, 2021
The Delaware Humane Association, The First Ever Indoguration™, and a New World Record for the Most Pets on a Single Zoom Call
When opportunity knocks, nonprofits need to be ready to answer the door and be open to the possibility of expanding their operations.
That’s exactly what happened when President Joe Biden arrived at the Delaware Humane Association to adopt a dog named Major.
Nonprofit Marketing
February 5, 2021
How to Create a Nonprofit Website and Integrate it With Other Tools
This is the final post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first four articles, we discussed creating mission pages, impact pages, volunteer pages, fundraising pages, and your homepage. Using the lessons learned in those five articles you can create an extremely effective nonprofit website that engages your audience and creates volunteers and donors.
Nonprofit Marketing
February 2, 2021
How to Create a Nonprofit Website Homepage That Gets Attention
This is the second to last post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first four articles, we discussed creating mission pages, impact pages, volunteer pages, and the all-important donate page. In this fifth post, our next to last article in this series, we will discuss creating the perfect nonprofit website home page.
Fundraising
January 29, 2021
How to Create Nonprofit Website Fundraising and Donate Pages
This is the fourth post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first article, we discussed creating your about page or mission page, the second article discussed creating program and impact pages, and the third article covered creating volunteer and take action pages.
Nonprofit Marketing
January 26, 2021
How to Create Nonprofit Website Volunteer and Take Action Pages
This is the third post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first two articles, we discussed creating your about page or mission page, and in the second article we discussed creating program and impact pages.
Nonprofit Marketing
January 20, 2021
How to Create a Nonprofit Website Impact Page or Program Page
This is the second post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first article, we discussed creating mission pages, which are like bio pages for your nonprofit.
Nonprofit Marketing
January 15, 2021
How to Create a Nonprofit Website About Page or Mission Page
Discussions on digital marketing for nonprofits usually focus on social media, increasing follower counts, and sending automated emails. However, a well-optimized nonprofit website is a necessity if you want to be found quickly when people search for your organization, take donations online, and grow your base of volunteers and supporters.
Fundraising
January 8, 2021
How to Write a Nonprofit Fundraising Call to Action
Donors don’t open their wallets and make contributions to your organization simply because of the good work you do. And with the ever-increasing competition for the attention of potential supporters, it’s more important than ever that you create an effective nonprofit fundraising call to action.
Donor Management
December 22, 2020
Communication at Every Level on the Nonprofit Ladder of Engagement
This is the second in a pair of articles on the nonprofit ladder of engagement. The first article focused on defining the nonprofit ladder of engagement and showed you how to research and create one for your organization.
This article focuses more on digital marketing for nonprofits, how we use our audience personas to develop content that motivates our supporters, and how we can measure that engagement to make sure our limited resources get spent in the right places.
