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How to Create Nonprofit Website Volunteer and Take Action Pages

This is the third post in a series of articles on the topic of digital marketing for nonprofits...

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Craig Grella

Craig Grella

Craig Grella is the content marketer for Salsa Labs, creating its marketing materials and helping Salsa clients use Smart Engagement and digital marketing to accomplish their missions.

Recent Posts by Craig Grella:

How to Create a Nonprofit Website Impact Page or Program Page
Nonprofit Marketing
January 20, 2021

How to Create a Nonprofit Website Impact Page or Program Page

This is the second post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first article, we discussed creating mission pages, which are like bio pages for your nonprofit.

How to Create a Nonprofit Website About Page or Mission Page
Nonprofit Marketing
January 15, 2021

How to Create a Nonprofit Website About Page or Mission Page

Discussions on digital marketing for nonprofits usually focus on social media, increasing follower counts, and sending automated emails. However, a well-optimized nonprofit website is a necessity if you want to be found quickly when people search for your organization, take donations online, and grow your base of volunteers and supporters.

How to Write a Nonprofit Fundraising Call to Action
Fundraising
January 8, 2021

How to Write a Nonprofit Fundraising Call to Action

Donors don’t open their wallets and make contributions to your organization simply because of the good work you do. And with the ever-increasing competition for the attention of potential supporters, it’s more important than ever that you create an effective nonprofit fundraising call to action.

Communication at Every Level on the Nonprofit Ladder of Engagement
Donor Management
December 22, 2020

Communication at Every Level on the Nonprofit Ladder of Engagement

This is the second in a pair of articles on the nonprofit ladder of engagement. The first article focused on defining the nonprofit ladder of engagement and showed you how to research and create one for your organization.

This article focuses more on digital marketing for nonprofits, how we use our audience personas to develop content that motivates our supporters, and how we can measure that engagement to make sure our limited resources get spent in the right places.