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Salsa Blog

Dan Quirk

Recent Posts by Dan Quirk:

Publishing Online Donation Forms in Salsa Engage [Video]

On average, donations made through branded donation pages are 38% larger than contributions through generic pages.

To increase the online fundraising revenue opportunities through your donation forms, you need the flexibility to publish them anywhere on your site, and the freedom to customize them for different campaigns, funds, and appeals.

Topics: Fundraising

New Peer to Peer Fundraising Software Overview Video

We just released a brand new video highlighting peer to peer fundraising in the Salsa Engage platform! From event sites, to individual and team pages, to coaching and administrative tools, you'll get the full overview in 90 seconds.

Topics: Peer to Peer

Building a Donation Form in Salsa Engage [Video]

Supporter donations fuel your mission and online gifts are crucial to multi-channel fundraising success.

Increasing your share of online donations should be more than just a #GivingTuesday initiative. It should play a key role in your digital strategy throughout the entire year. 

Topics: Fundraising

Email Marketing Analytics in Salsa Engage [Video]

Building a beautiful email or crafting the perfect welcome series is a great start, but you can't just 'publish and pray!' You have to analyze and optimize. That's where Salsa's email marketing analytics come in handy.

As you continually analyze your nonprofit's email marketing campaigns, Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need.

Topics: Marketing

A/B Testing Emails in Salsa Engage [Video]

Guess work is over. With A/B testing in Salsa, you can compare two versions of an email to determine effectiveness and continually fine tune your messages over time.

Launch your A/B test by sending multiple variations of emails to samples of your chosen audience. Analyze the results of each message and pick a winner manually, or automate the process and let the system determine the winner based on criteria you set. Either way, after selection the winning message can be sent to the balance of the list.

Topics: Marketing

Email Marketing Automation in Salsa Engage [Video]

This week on "Salsa in 60", our Senior Client Success Manager, Meghan Apfelbaum, will be highlighting how email marketing automation works in Salsa Engage.

According to Experian, emails that are part of an automated welcome series are 21 TIMES as effective as standard promotional emails in terms of dollars raised.

Topics: Marketing

New Online Advocacy Software Overview Video

We just released a brand new video highlighting Online Advocacy in the Salsa Engage platform!

Topics: Advocacy

Building an Email in Salsa Engage [Video]

We're so excited to be kicking off a brand new video series this year, "Salsa in 60". Every Friday in 2017, our Senior Client Success Manager, Meghan Apfelbaum, will be highlighting features inside the NEW Salsa Engage or Salsa CRM platform in a one-minute (approximately) video.

Topics: Marketing

22 Strategies to Take Your Fundraising To The Next Level

If you're a nonprofit, chances are, you're constantly looking for ways to better your fundraising strategies to raise more money for your cause.

Look no further. We're here to help with the 22 strategies that will take your fundraising to the next level.

Topics: Strategy

18 Nonprofits And The Election Issues That Will Affect Them The Most

All across America, nonprofit charities, agencies, foundations, and legislative advocacy organizations are gearing up for Election Day on November 8th. While the Presidential race has gotten the lions' share of national press coverage, the future and the funding for so many nonprofits will be impacted by Congress, state legislatures, and local politics, more than any future administration's actions will affect them. The bottom line is...every race matters, at every level!

Over the last few weeks, we've been discussing with Salsa customers what issues they are concerned about as they look forward to 2017 and beyond. Below are the responses of 18 nonprofits who felt like their organization will feel be impacted by the outcome of the election:

Topics: Advocacy

7 Traits That Growth Focused Nonprofits All Share

Related to Our Guest Blog Post, "4 Things High-Performing Nonprofits with Great Leaders Have in Common."

Topics: Strategy

These 7 Questions Will Keep Your Nonprofit Website Redesign Project from Failing Miserably

16%.

That's the percentage of your website visitors that read your website word-by-word according to Neilsen. The rest skim.

Topics: Marketing