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Designing Your Website to Recruit Supporters

10 seconds. That’s all you’ve got to draw supporters into your organization when they land on your website. If you can capture their attention, you can encourage them to do things like subscribe to your emails, volunteer for your events or take action via a petition. This video covers the basic principles and best practices for creating landing pages that will increase the number of supporters who spend time on your site and get involved with your nonprofit.

Riche Zamor, director of strategy for 4Site Studios, explains how to:

  • Develop content that will drive supporters to action
  • Design landing pages to increase conversion rates
  • Analyze and optimize your landing pages to make adjustments or document successes

Topics: Marketing