Double the Donation, a leading provider of employee matching gift data and tools to nonprofits, has created a matching gift plugin to incorporate into your online donation process and across all your digital fundraising channels.
If you're interested in mulitplying your donations without doing any extra fundraising, this guide is for you! Simply follow the steps below to set up the Double the Donation’s employee matching gift plugin into their fundraising pages.
If you don’t have an account with Double the Donation, you can learn more about their service here.
There are two ways to integrate Double the Donation’s plugin:
1. Within the donation process
2. Across your other fundraising channels
This integration guide will give you step-by-step instructions for both methods.
Step #1. Within the Online Donation Process
There are five easy steps for incorporating the plugin into the donation process. Once you complete the following five steps your donors will be able to access company specific matching gift information directly during the donation process.
Screenshot of Double the Donation plug-in on a donation page
Sign up for Double the Donation. You can do this at https://doublethedonation.com/donorpro.
Log in to your Double the Donation account. You can do this at https://doublethedonation.com/members.
Copy your account’s Double the Donation API key.
Log in to your Salsa account.
Open your Salsa software and paste your API key into the Double the Donation API Key field, which should be on the general configuration page under the online donation section.
And voila! Your Double the Donation integration should be complete. Go to your donation pages and verify Double the Donation’s matching gift plugin is activated.
Donors will now be able to type in their company name and determine if their employer offers a matching gift program:
When a donor selects their company they’re presented with everything they need to submit a matching gift to their employer including forms, guidelines, and instructions.
2. Across Your Digital Fundraising Channels
Create a dedicated matching gift page on your main website.
This is all done by using Double the Donation’s primary matching gift plugin which can be found in your organization’s Double the Donation account management pages. You’ll want to use the following steps:
1. Log into your Double the Donation account
2. Access the embed code
3. Copy the embed code to the dedicated matching gift page on your own site
4. Our searchable plugin will automatically load
Direct donors to your dedicated matching gift page across your broader fundraising efforts.
This includes in locations such as:
For our complete marketing toolkit which includes suggested marketing locations, downloadable graphics, sample wording, and examples visit https://doublethedonation.com/marketing-matching-gifts/.