Double the Donation Integration Guide

Adam Weinger
July 17, 2015

The Salsa and Double The Donation integration allows nonprofit organizations using Salsa Engage to plug-in the Double the Donation Matching Gifts Tool on any donation page or donation confirmation page. Launch your matching gifts strategy and start multiplying contributions. Implement this plug-in on all your donation pages so that donors can find their employer's matching gift information with one-click. It's free money and no extra work for you!

If you're currently using Salsa for your donor management and fundraising software, you'd be wise to include matching gifts in your development strategy going forward.

Double the Donation, a leading provider of employee matching gift data and tools to nonprofits, has created a matching gift plugin to incorporate into your online donation process and across all your digital fundraising channels.

If you're interested in mulitplying your donations without doing any extra fundraising, this guide is for you! Simply follow the steps below to set up the Double the Donation’s employee matching gift plugin into their fundraising pages.

If you don’t have an account with Double the Donation, you can learn more about their service here.

There are two ways to integrate Double the Donation’s plugin:

1. Within the donation process
2. Across your other fundraising channels

This integration guide will give you step-by-step instructions for both methods.

Step #1. Within the Online Donation Process

There are five easy steps for incorporating the plugin into the donation process. Once you complete the following five steps your donors will be able to access company specific matching gift information directly during the donation process.

Screenshot of Double the Donation plug-in on a donation page
Sign up for Double the Donation.

Step #1a: 

Sign up for Double the Donation. You can do this at

Sign up for Double the Donation.

Step #1b: 

Log in to your Double the Donation account. You can do this at

Log into your Double the Donation account.

Step #2: 

Copy your account’s Double the Donation API key.

Copy your account's API key.

Step #3: 

Log in to your Salsa account.

Step #4: 

Open your Salsa software and paste your API key into the Double the Donation API Key field, which should be on the general configuration page under the online donation section.

Step #5: 

And voila! Your Double the Donation integration should be complete. Go to your donation pages and verify Double the Donation’s matching gift plugin is activated.

Donors will now be able to type in their company name and determine if their employer offers a matching gift program:

Find your employer's matching gift program.

When a donor selects their company they’re presented with everything they need to submit a matching gift to their employer including forms, guidelines, and instructions.

View the details of a donation's eligibility.

2. Across Your Digital Fundraising Channels

Step #1: 

Create a dedicated matching gift page on your main website.

Create a dedicated matching gift page.

This is all done by using Double the Donation’s primary matching gift plugin which can be found in your organization’s Double the Donation account management pages. You’ll want to use the following steps:

1. Log into your Double the Donation account
2. Access the embed code
3. Copy the embed code to the dedicated matching gift page on your own site
4. Our searchable plugin will automatically load

Insert Double the Donation's plugin.

Step #2: 

Direct donors to your dedicated matching gift page across your broader fundraising efforts.

This includes in locations such as:

-Emails / newsletters
-Social media
-Ways-to-give pages
-And many other locations

For our complete marketing toolkit which includes suggested marketing locations, downloadable graphics, sample wording, and examples visit

More resources:
Explore the Ultimate Guide to Matching Gifts >
Read the Salsa/Double the Donation Integration Guide >
Watch a Double the Donation demo to see how it works >
Email Double the Donation >


Want to Get Started with Double the Donation’s Service?

Click here to sign up >>

Have Questions?

Learn more about Double the Donation’s service or contact Double the Donation’s team.

Who is Using This Integration?

Nonprofits of all sizes use Double the Donation's matching gift services, including Salsa users like Henry's Fork Foundation, Dementia Society, and ACHIEVA are all leveraging this integration.

Topics: Donor Management Fundraising
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