Salsa Blog

End-of-Year Fundraising Book

by Beth Johnson, Communication Specialist, Salsa

Can you believe it is mid-September already? The holidays are right around the corner, and you know that means it’s almost time for your end-of-year fundraising campaign. Whether your plan is already mapped out, or you haven’t even thought about it yet, we’re here to help.

The brand new book, The Essential Guide to End-of-Year Fundraising, published by Wiley (that’s the people responsible for the “For Dummies” books), is now available as a free download to all of Salsa’s friends in the nonprofit community. Designed for organizations of all sizes, and sponsored by Salsa, The Essential Guide to End-of-Year Fundraising teaches you how to make the most of your end-of-year fundraising efforts.

The easy to use (and easy to read) book takes basic fundraising principles to the next level with practical advice and effective ideas for using online resources (email, social media, etc.) to enhance any end-of-year giving campaign. It even includes a step-by-step checklist for you to make your plan, or add to an existing one.

You can download your free copy of our e-book, The Essential Guide to End-of-Year Fundraising today. While you’re at it, take a look at the other great end-of-year fundraising resources – an infographic, webinar and more – that we’ve put together. With our tips and your efforts, your year-end campaign is sure to be a success! AND, just as importantly, you may leverage your efforts to add those end-of-year donors to your base of support and engage them in your efforts year-round.

Enjoy the e-book and feel free to share with it with your other nonprofit friends!

Topics: Fundraising