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How to Create Effective Landing Pages for Your Nonprofit: Tip 3 The Image

by Sarah Phillips, Search and Social Specialist, Media Cause 
This was originally posted on mediacause.org

There are 7 main elements that make up the anatomy of a landing page. Each post in this 7 week series will briefly describe one element with related tips on how to create a successful landing page. In previous weeks we discussed Tip 1: The Headline and Tip 2: Copy and Format.

3. The Image

Images catch a viewer’s attention instantly – your goal is to use a relevant and captivating image that reinforces the benefits of your offer. This serves as a way to further engage and entice the visitor to complete the form.


  • You can also use videos to explain the offer or give additional information as another fun way to convince your visitors to fill out the form.
  • When possible, it’s better to create an original photo or video demo rather than using a stock photo.

Topics: Strategy Marketing