There are 7 main elements that make up the anatomy of a landing page. Each post in this 7 week series will briefly describe one element with related tips on how to create a successful landing page. In previous weeks we discussed Tip 1: The Headline and Tip 2: Copy and Format.
3. The Image
Images catch a viewer’s attention instantly – your goal is to use a relevant and captivating image that reinforces the benefits of your offer. This serves as a way to further engage and entice the visitor to complete the form.
- You can also use videos to explain the offer or give additional information as another fun way to convince your visitors to fill out the form.
- When possible, it’s better to create an original photo or video demo rather than using a stock photo.