Your email can move mountains: It’s got gripping imagery. Personalized storytelling. A solid call-to-action. And all the markings of a successful message sure to deliver major results.
But how are you going to get people to open it? Answer: The subject line.
Think of subject lines as the gatekeepers that can either be the key for unlocking the power of your message or being responsible for getting a one-way ticket from your inbox to the trash. Subject lines are so important that some experts believe you should spend just as much time figuring out your subject line as you do composing the email itself.
Don’t stress. Check out and share this infographic to learn how to master your email subject lines: