February 15, 2022
Is it time for your nonprofit to move to a new customer relationship management (CRM) solution? You...
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Relationships are built on trust, and when people trust your message, they’re more likely to engage with your nonprofit. You build trust when people feel a connection to your message, and when they understand the work that you do helps accomplish their own goals. Personalizing your messages is a key tenet of proper donor management and an important function for every organization to master.
Key performance indicators are the metrics that tell you how well your nonprofit is operating and whether you are hitting your goals. But it can be hard to know which nonprofit KPIs matter most and which your organization should be tracking.
Looking at donor retention stats and the costs associated with recruiting new donors, it makes sense to prioritize post-donation communications. It’s much easier and less expensive to convince a past donor who has already shown their connection to your cause and willingness to give than it is to reach someone who has never given and may not even know who you are or what you do.
There is a little known secret behind the world of direct mail marketing. That is the use of a CRM or constituent relationship management system to maximize your campaign and get the most out of your donors.
This is the second in a pair of articles on the nonprofit ladder of engagement. The first article focused on defining the nonprofit ladder of engagement and showed you how to research and create one for your organization.
This article focuses more on digital marketing for nonprofits, how we use our audience personas to develop content that motivates our supporters, and how we can measure that engagement to make sure our limited resources get spent in the right places.
Salesforce is a powerful constituent relationship management (CRM) solution. There’s a reason it’s one of the most commonly used for organizations of all types: it’s completely customizable.
If you've been researching CRM software for your nonprofit, or even if you haven't, you've likely heard of Salesforce. It's the world's leading CRM solution for businesses, nonprofits, consultants, and other organizations.
When you think about it, your donor data might just be your most valuable asset. It drives your donor communications, powers your fundraising efforts, and feeds your reports. Shouldn’t it be complete, accurate, and in tip-top shape?
When it comes to donor software, your nonprofit should take advantage of the right tools and resources to most effectively track your relationships with your supporters. After all, if you want to obtain new donors and retain the ones you have, the right software will help you manage all aspects of your interactions with them.
If your nonprofit is one of the tens of thousands currently using Salesforce as your CRM platform, how do you know that you're getting the most from your Salesforce donor management?
Direct mail fundraising is often a sore spot to talk about with many nonprofit organizations. Organizations tend to be hesitant toward this method because it is often viewed as old fashioned, so it's assumed that direct mail fundraising can't be enhanced by a tech solution.
Your nonprofit's CRM is a hub for important information about each and every one of your donors. This stored information is key to unlocking new and advanced fundraising strategies for your organization.
For nonprofits of all shapes and sizes, Salesforce is their CRM of choice. This cloud-based constituent relationship management platform is extremely flexible for nonprofits with specific customization requirements. Salesforce offers rich constituent tracking, report building tools, and the ability to connect data together from multiple points.