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26 Nonprofit Key Performance Indicators to Measure Impact

Key performance indicators are the metrics that tell you how well your nonprofit is operating...

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5 Common Post-Donation Communication Mistakes to Fix Now
Donor Management
March 25, 2021

5 Common Post-Donation Communication Mistakes to Fix Now

Looking at donor retention stats and the costs associated with recruiting new donors, it makes sense to prioritize post-donation communications. It’s much easier and less expensive to convince a past donor who has already shown their connection to your cause and willingness to give than it is to reach someone who has never given and may not even know who you are or what you do.

3 Ways A Nonprofit CRM Can Improve Your Direct Mail Appeals
Donor Management
January 1, 2021

3 Ways A Nonprofit CRM Can Improve Your Direct Mail Appeals

There is a little known secret behind the world of direct mail marketing. That is the use of a CRM or constituent relationship management system to maximize your campaign and get the most out of your donors. 

Communication at Every Level on the Nonprofit Ladder of Engagement
Donor Management
December 22, 2020

Communication at Every Level on the Nonprofit Ladder of Engagement

This is the second in a pair of articles on the nonprofit ladder of engagement. The first article focused on defining the nonprofit ladder of engagement and showed you how to research and create one for your organization.

This article focuses more on digital marketing for nonprofits, how we use our audience personas to develop content that motivates our supporters, and how we can measure that engagement to make sure our limited resources get spent in the right places.

Salesforce Nonprofit Success Pack (NPSP) | Ultimate Guide
Donor Management
October 28, 2019

Salesforce Nonprofit Success Pack (NPSP) | Ultimate Guide

Salesforce is a powerful constituent relationship management (CRM) solution. There’s a reason it’s one of the most commonly used for organizations of all types: it’s completely customizable.

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