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Fundraising Blog Posts

P2P Event Pages in Salsa Engage [Video]

About 43% of millennials who are giving to nonprofits are donating through peer to peer fundraising.

With millennials recently taking over as the largest generation, now is the time to launch your peer to peer fundraising strategy, and Salsa can help!

Topics: Fundraising Peer to Peer

6 Ways Checkout Charity Can Boost Online Fundraising

Checkout charity has become an increasingly easy way to accept additional donations. It’s the extra, “Would you like to donate $2 to ABC charity to help students in need?” at the end of the checkout process. Their wallet is already open and their card is out, now it’s your turn to compel consumers to follow through with a donation.

Topics: Fundraising

Online Fundraising Analytics in Salsa Engage [Video]

Understand what is working and what needs improvement. Be nimble and responsive with real-time information. Track your overall online fundraising progress with dashboard insights and use visual graphs and intelligent feedback to optimize specific fundraising pages.

Rich analytics and reporting will help you continuously improve at each step of the fundraising process. 

Topics: Fundraising

Automated Gift Acknowledgment in Salsa Engage [Video]

Organizations that don't focus on thank-yous lose, on average, 81% of all first-time donors and 54% of all ongoing donors.

The most valuable thing you can do to ensure longterm sustainability is to focus on boosting your donor retention rates, and the most important factor in retention is THANKING YOUR DONORS! Let's take a closer look.

Topics: Fundraising

Publishing Online Donation Forms in Salsa Engage [Video]

On average, donations made through branded donation pages are 38% larger than contributions through generic pages.

To increase the online fundraising revenue opportunities through your donation forms, you need the flexibility to publish them anywhere on your site, and the freedom to customize them for different campaigns, funds, and appeals.

Topics: Fundraising

Building a Donation Form in Salsa Engage [Video]

Supporter donations fuel your mission and online gifts are crucial to multi-channel fundraising success.

Increasing your share of online donations should be more than just a #GivingTuesday initiative. It should play a key role in your digital strategy throughout the entire year. 

Topics: Fundraising

6 Winning Stories to Boost your Year-End Fundraising

Creating a year-end campaign is like telling an epic tale:

  • There’s a beginning, middle and end to the story
  • There’s a noble protagonist
  • There’s something monumental that stands to be gained (or lost) 

Nonprofits use many techniques to engage audiences in their campaigns throughout the year, but successful year-end campaigning requires a unique type of storytelling. Your nonprofit’s year-end story is special because it aims to both summarize your progress over the last year plus set expectations for what’s to come in the future.

Whether your nonprofit’s year has culminated in ways that you have anticipated or not, your task is to find the strongest threads from recent events or activities and weave them together into a patchwork of ideas and perspectives that ultimately inspires supporters to give. Choosing the wrong (or weak) storyline could mean losing the interest of potential donors early on in your campaign and ultimately missing out on valuable donations.

So, where do these incredible tales come from? Every nonprofit’s story is different. By tapping into your organization’s special blend of culture, creativity and broad connections (everyone from staff, volunteers and other high profile figures to the people you help everyday) you can create your own year-end story to set you on a sure path toward happily ever after.

Here are some types of magical year-end stories just waiting to be told:

Topics: Fundraising

Nonprofit Storytelling in the Age of Virtual Reality

Virtual reality is bringing an entirely new meaning to the phrase "show, don't tell."

Topics: Fundraising

2016 #GivingTuesday Statistics

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Supporter Engagement

Topics: Fundraising

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Peer to Peer

Topics: Fundraising