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Fundraising Blog Posts

10 Effective (and Easy) Online Donation Form Strategies

Online giving is the fastest, easiest, and most convenient way for your donors to give. Whether it’s contributing to your latest fundraising appeal, making a gift to your annual fund, or sending a donation via mobile device, your donors are opting more and more to make digital gifts.

Topics: Fundraising

5 Questions to Ask Before Buying Event Fundraising Software

If there’s one thing that’s true year after year, it’s that event fundraising is a key component of your nonprofit’s fundraising strategy.

Not only does your team rely on fundraising events to help you reach your campaign goals, but these events are also one of the most important tools in your arsenal that you can leverage to build sustainable relationships with donors, volunteers, and other supporters.

Topics: Fundraising

Top 10 Online Fundraising Tools Your Nonprofit Needs to Know

Fundraising is a crucial element in any nonprofit’s success. Without your fundraising and your donors, your organization has no financial backing and without financial support, how can you further your cause?

Topics: Fundraising

Regain Lapsed Donors in 8 Steps [With Letter Templates]

Supporter Engagement

Unfortunately, every nonprofit deals with lapsed donors, or donors who used to contribute to your organization but have since stopped for whatever reason.

While every organization and donor management software provider has a different definition for what makes a lapsed donor, you can play by a general rule of thumb: these supporters haven’t given in over 12 months.

Topics: Fundraising

P2P Event Pages in Salsa Engage [Video]

About 43% of millennials who are giving to nonprofits are donating through peer to peer fundraising.

With millennials recently taking over as the largest generation, now is the time to launch your peer to peer fundraising strategy, and Salsa can help!

Topics: Fundraising

Event Registration Analytics in Salsa Engage [Video]

For many nonprofits, events are critical to meeting annual fundraising goals and the ability to track event registration and ticket revenue along the way is important.

Tracking the progress toward goals is key, but wouldn't it be nice if you could see which emails or web channels are sending traffic to the event page or which device your registrants are using when they signing up? 

Topics: Fundraising

Online Event Registration Forms in Salsa Engage [Video]

Give the same A+ treatment to your event attendees during registration with beautiful, mobile-ready event ticketing and registration forms.

Your staff will love how easy it is to configure and customize the event types and ticket types so that you get all the information you need to put on a seamless, profitable event.

Topics: Fundraising

Online Fundraising Analytics in Salsa Engage [Video]

Understand what is working and what needs improvement. Be nimble and responsive with real-time information. Track your overall online fundraising progress with dashboard insights and use visual graphs and intelligent feedback to optimize specific fundraising pages.

Rich analytics and reporting will help you continuously improve at each step of the fundraising process. 

Topics: Fundraising

Automated Gift Acknowledgment in Salsa Engage [Video]

Organizations that don't focus on thank-yous lose, on average, 81% of all first-time donors and 54% of all ongoing donors.

The most valuable thing you can do to ensure longterm sustainability is to focus on boosting your donor retention rates, and the most important factor in retention is THANKING YOUR DONORS! Let's take a closer look.

Topics: Fundraising

Salsa Peer-to-Peer Fundraising Series: DIY Campaigns

In the nonprofit fundraising world, spring is peer-to-peer event season. From Relay for Life to March for Babies, communities around the country will be participating in walks, runs, and dance-a-thons. As you plan your event, it's important to consider which version of P2P fundraising will work best for your organization. 

At a high level, P2P can be divided into three major categories. Terminology can differ, but for our purposes we refer to them as traditional “athon” fundraising, crowdfunding, and do‐it‐yourself (DIY) fundraising

We've reached our final peer-to-peer campaign option - DIY fundraising. Let's take a closer look.

Topics: Fundraising

Publishing Online Donation Forms in Salsa Engage [Video]

On average, donations made through branded donation pages are 38% larger than contributions through generic pages.

To increase the online fundraising revenue opportunities through your donation forms, you need the flexibility to publish them anywhere on your site, and the freedom to customize them for different campaigns, funds, and appeals.

Topics: Fundraising