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Fundraising Blog Posts

Donor Database: The Essential Software for Every Nonprofit

The basis for great donor stewardship, a donor database helps your organization’s staff get to know your donors, so you can cultivate strong and meaningful donor relationships.

Topics: Salsa Fundraising

Constituent Relationship Management: A Guide for Success

The use of constituent relationship management software is a topic that’s always buzzing in the nonprofit sector, so it’s easy to get lost in the swarm. Luckily, our helpful pointers for CRMs will clear up any questions you might have about the software.

Topics: Salsa Strategy Fundraising salsa-crm

11 Strategies for Stellar Donor Retention (Using Your CRM)

Donor retention is indescribably necessary for nonprofits of all sizes and focuses. Without satisfied donors, there are no funds to further your cause. It boils down to the simple fact that without your donors, you can’t keep afloat.

Topics: Strategy Fundraising salsa-crm

Regain Lapsed Donors in 8 Steps [With Letter Templates]

Unfortunately, every nonprofit deals with lapsed donors, or donors who used to contribute to your organization but have since stopped for whatever reason.

While every organization and donor management software provider has a different definition for what makes a lapsed donor, you can play by a general rule of thumb: these supporters haven’t given in over 12 months.

Topics: Strategy Fundraising Email Marketing

P2P Event Pages in Salsa Engage [Video]

About 43% of millennials who are giving to nonprofits are donating through peer to peer fundraising.

With millennials recently taking over as the largest generation, now is the time to launch your peer to peer fundraising strategy, and Salsa can help!

Topics: Fundraising Peer to Peer

The Ultimate Guide to Matching Gifts

Receiving a matching gift is like getting a free upgrade to first class on a flight to Hawaii. Questioning my sanity? Stay with me.

Topics: Strategy Fundraising

6 Ways Checkout Charity Can Boost Online Fundraising

Checkout charity has become an increasingly easy way to accept additional donations. It’s the extra, “Would you like to donate $2 to ABC charity to help students in need?” at the end of the checkout process. Their wallet is already open and their card is out, now it’s your turn to compel consumers to follow through with a donation.

Topics: Fundraising

Strategies for Effective Fundraising Evaluation

What you’re not as likely to find, however, are those who want to do the less glamorous job of critically assessing the fundraiser’s performance. The question comes in many forms, and it’s one more likely asked than answered: “Did it work?” “Did we meet our goal?” “Why or why not?”

Evaluating and gathering feedback—both qualitative and quantitative—can help you reach new levels of success year over year. When you begin with data; collect ongoing feedback; stay mission focused; and have honest reflections, you’ll find that evaluating your fundraising program is a worthwhile investment of time and resources.

Topics: Strategy Fundraising

Online Fundraising Analytics in Salsa Engage [Video]

Understand what is working and what needs improvement. Be nimble and responsive with real-time information. Track your overall online fundraising progress with dashboard insights and use visual graphs and intelligent feedback to optimize specific fundraising pages.

Rich analytics and reporting will help you continuously improve at each step of the fundraising process. 

Topics: Fundraising

Automated Gift Acknowledgment in Salsa Engage [Video]

Organizations that don't focus on thank-yous lose, on average, 81% of all first-time donors and 54% of all ongoing donors.

The most valuable thing you can do to ensure longterm sustainability is to focus on boosting your donor retention rates, and the most important factor in retention is THANKING YOUR DONORS! Let's take a closer look.

Topics: Fundraising

Publishing Online Donation Forms in Salsa Engage [Video]

On average, donations made through branded donation pages are 38% larger than contributions through generic pages.

To increase the online fundraising revenue opportunities through your donation forms, you need the flexibility to publish them anywhere on your site, and the freedom to customize them for different campaigns, funds, and appeals.

Topics: Fundraising