Welcome to the Salsa Blog

Fundraising Blog Posts

How to Write a Nonprofit Fundraising Call to Action

Donors don’t open their wallets and make contributions to your organization simply because of the good work you do. And with the ever-increasing competition for the attention of potential supporters, it’s more important than ever that you create an effective nonprofit fundraising call to action.

Topics: Fundraising

Advocacy Campaigns That Convert - High 5 for Kids

Advocacy campaigns are a great way to bring attention to a cause or effect change around a specific issue. In this article, we’ll look at a successful advocacy campaign from Save the Children Action Network and discuss why they’ve been so successful with their calls-to-action.

Topics: Fundraising

Virtual Fundraising Best Practices And 10 Fundraising Ideas

Virtual fundraising is any fundraising that takes place entirely online, including donations made on your website or through social media channels.

Topics: Fundraising

Introducing Salsa “Smart” Features

Salsa Labs is excited to announce the release of an entirely new set of game-changing “Smart” features.  Salsa's Smart features are informed by Predictive Analytics, powered byMachine Learning technology, and created to improve the efficiency and efficacy of our users’ online efforts to move their missions forward.

Topics: News + Updates Fundraising Marketing Product

Fundraising Off Current Events With Advocacy Tools For Nonprofits

Moving the public from the education phase through organizing all the way to action can sometimes be a slow, arduous process for advocacy organizations. Even simple campaigns can take months to plan and execute; and for those trying to affect the passage of legislation the endgame is often measured in years. That’s why it’s increasingly important to recognize current events that can generate momentum for your nonprofit and deliver fundraising opportunities.

In this article, we’ll discuss using Salsa’s advocacy tools for nonprofits, specifically its petition feature as an online fundraising tool to take advantage of current events that might impact your organization.

Topics: Fundraising Marketing

How to Set Up Your Next Charity Auction for Success

Due to the pandemic and social distancing guidelines, your nonprofit has likely postponed or canceled its fundraising events. While this was a smart strategy at the onset of the pandemic, as nonprofits and individuals have settled into the new normal, it’s time your organization starts to pivot to the virtual sphere, if you haven't already.

Topics: Fundraising

Salesforce Integration for Nonprofits

Nonprofit organizations using Salesforce have a powerful and flexible tool at their disposal to track constituent information, manage campaign income, and generate intelligence needed to make smart decisions.  In addition to the CRM capabilities that Salesforce provides, Nonprofit organizations also need purpose-built fundraising and advocacy tools. 

Topics: Fundraising Marketing

Fundraising Software: Nonprofit Guide (& 15+ Top Providers)

Fundraising software, the applications used by nonprofit organizations to manage fundraising campaigns, include a wide variety of software that provide everything from simple form building tools to complete supporter engagement systems.

At a minimum, fundraising software will include the ability to create digital forms that can be used by supporters to submit online donations.  These systems will process payments and manage follow-up emails.  Many fundraising systems are also full-fledged marketing automation tools - providing email automation, social post management, and campaign analytics.  Complete supporter engagement systems may also include tools to manage Advocacy campaigns, Peer-to-Peer events, and other activities.  The most advanced supporter engagement systems include Smart Engagement tools that automate certain tasks and provide advanced intelligence to prioritize tasks and guide an organization's strategy.

Topics: Fundraising

SmartEngagement: Technology for Today's Nonprofits

Today's supporters are bombarded by requests to buy, donate, support, volunteer, and interact.  It is no longer enough to design compelling messages that  "rise above the noise."  Modern nonprofits are employing "Smart Engagement" to get their message through. 

Smart Engagement involves using technology and automated processes to focus on the most important tasks and to make the best decisions possible.  It's about giving your staff the tools and the information they need to make smart decisions every day.

Topics: Fundraising Marketing

5 Critical Features of Your Ticketing Platform to Maximize Nonprofit Event Ticket Sales

Did you know that the ticketing platform you use could have a significant impact on ticket sales for your nonprofit events? That’s because not all ticketing platforms are equal. In fact, many of the big brands provide tools that are inadequate for nonprofit events that typically have limited budgets and need to not only sell tickets but also attract sponsors and donations.

Topics: Fundraising

Salesforce Fundraising Campaigns: 4 Ideas and Examples

If your nonprofit has conducted research about CRM software, you've probably come across Salesforce. Salesforce is a popular CRM for both for-profit and nonprofit organizations.

Topics: Fundraising