November 17, 2015
A formalized major gift proposal, whether mailed in a letter or delivered in presentation format,...
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When it comes to acquiring and retaining donors, it’s somewhat surprising that so many nonprofits seem to disregard younger audiences. Many times, organizations cling to the perception that because these individuals are younger and have less money, their contributions aren’t worth the time and investment. But for those organizations who have taken the time to invest in this Millennial generation, the rewards are often quite impressive.
As a fundraising professional, you're likely familiar with the basics of gift range calculators and how they can help you create an impactful fundraising strategy.
A gift range calculator is a fundraising tool that tells you how many prospects you need at each giving level to reach your overall fundraising goal. Gift range calculators are designed to help nonprofits determine their overall strategy for a campaign or event.
By the end of this guide, you'll not only have a completed gift range calculator to use in your next fundraiser, but you'll also have a plan for how to use it. In this guide, we’ll provide insight into:
If you’re new to matching gifts, investigating companies with programs is like opening a door to a whole new universe.
The Salsa and Double The Donation integration allows nonprofit organizations using Salsa Engage to plug-in the Double the Donation Matching Gifts Tool on any donation page or donation confirmation page. Launch your matching gifts strategy and start multiplying contributions.
You’ve got a million things to do, but you’re starving, so you grab a quick bite from the local sandwich shop. Promoting matching gifts is a lot like that efficient food option... The advertising doesn’t have to take a lot of time, but it can leave you feeling very satisfied when your donations are doubled through corporate matching gift programs.
The process of acquiring a new donor can be tiresome and extensive, but it is worth it for the funding. What if, after the long and arduous process of getting a donation, your development staff could double that donation with 30 minutes or less time spent working? Wouldn’t you encourage them to do so?
WealthEngine, a wealth intelligence and data-driven marketing platform, has worked with non-profits for over fifteen years to optimize and expand their fundraising programs. Here they offer some easy, actionable ways to take the first steps to doing this.
Retaining dedicated supporters is essential to sustain and grow nonprofit organizations. However, keeping donors after their first-time donations is a challenge that many organizations face. Some charities are looking to monthly giving programs to help with their donor retention.
The call-to-action is one of the most important parts of any digital fundraising campaign. The overall goal of any nonprofit fundraising campaign is to get visitors to take action. In order to do that, you need to encourage and direct them to take action━this is where the call-to-action comes in.
If integrated into your campaign properly, video can be an invaluable resource. It can add powerful visuals, a fresh perspective on storytelling, and a new platform for deepening donor engagement. Year-end campaign videos, in particular, are a great way to exercise your creative muscles, test your limits, and get in the holiday spirit!
So, it’s go-time on end-of-year fundraising planning. You and your colleagues have huddled. You’ve strategized. You figured out what you're going to highlight from this year. Your game plan is ready. And now, you sit down at your keyboard, look at your screen and oh. crap. what. do. I. say?
I hate to break it to you, but raising money for your nonprofit or cause is always going to be a challenge. However, creating the most successful - and most profitable - campaign doesn’t just come from delivering the right message to the right audience at the right time. Whether you're relying mainly on social media, email, your website or other means to get the word out, there's one more very important factor that must also be considered: what type of nonprofit fundraiser will you create?