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Fundraising
November 17, 2015
6 Best Practices for Writing a Major Gift Proposal
A formalized major gift proposal, whether mailed in a letter or delivered in presentation format,...
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Tips with Salsa
The Salsa Podcast featuring talk, tips and tales for the nonprofit community!
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Fundraising
November 16, 2015
7 Things You Must Do to Acquire and Retain Younger Donors
When it comes to acquiring and retaining donors, it’s somewhat surprising that so many nonprofits seem to disregard younger audiences. Many times, organizations cling to the perception that because these individuals are younger and have less money, their contributions aren’t worth the time and investment. But for those organizations who have taken the time to invest in this Millennial generation, the rewards are often quite impressive.
Fundraising
July 29, 2015
Gift Range Calculators: How to Build a Custom Gift Chart
As a fundraising professional, you're likely familiar with the basics of gift range calculators and how they can help you create an impactful fundraising strategy.
A gift range calculator is a fundraising tool that tells you how many prospects you need at each giving level to reach your overall fundraising goal. Gift range calculators are designed to help nonprofits determine their overall strategy for a campaign or event.
By the end of this guide, you'll not only have a completed gift range calculator to use in your next fundraiser, but you'll also have a plan for how to use it. In this guide, we’ll provide insight into:
Donor Management
July 23, 2015
12 Companies with Top-Tier Employee Matching Gift Programs
If you’re new to matching gifts, investigating companies with programs is like opening a door to a whole new universe.
Donor Management
July 17, 2015
Double the Donation Integration Guide
The Salsa and Double The Donation integration allows nonprofit organizations using Salsa Engage to plug-in the Double the Donation Matching Gifts Tool on any donation page or donation confirmation page. Launch your matching gifts strategy and start multiplying contributions.
Donor Management
July 12, 2015
Four Ways to Promote Matching Gifts in Thirty Minutes or Less
You’ve got a million things to do, but you’re starving, so you grab a quick bite from the local sandwich shop. Promoting matching gifts is a lot like that efficient food option... The advertising doesn’t have to take a lot of time, but it can leave you feeling very satisfied when your donations are doubled through corporate matching gift programs.
Fundraising
July 1, 2015
5 Most Common Matching Gifts Questions From Beginners
The process of acquiring a new donor can be tiresome and extensive, but it is worth it for the funding. What if, after the long and arduous process of getting a donation, your development staff could double that donation with 30 minutes or less time spent working? Wouldn’t you encourage them to do so?
Donor Management
June 2, 2015
5 Actionable Steps to Improving Your Individual Giving Programs
WealthEngine, a wealth intelligence and data-driven marketing platform, has worked with non-profits for over fifteen years to optimize and expand their fundraising programs. Here they offer some easy, actionable ways to take the first steps to doing this.
Fundraising
April 8, 2015
9 Best Practices for Launching a Nonprofit Monthly Giving Program
Retaining dedicated supporters is essential to sustain and grow nonprofit organizations. However, keeping donors after their first-time donations is a challenge that many organizations face. Some charities are looking to monthly giving programs to help with their donor retention.
Fundraising
February 9, 2015
Calls-To-Action That Drive Your Digital Fundraising: 4 Tips
The call-to-action is one of the most important parts of any digital fundraising campaign. The overall goal of any nonprofit fundraising campaign is to get visitors to take action. In order to do that, you need to encourage and direct them to take action━this is where the call-to-action comes in.
Fundraising
November 18, 2014
5 Tips for Powerful Nonprofit Year-End Campaign Videos
If integrated into your campaign properly, video can be an invaluable resource. It can add powerful visuals, a fresh perspective on storytelling, and a new platform for deepening donor engagement. Year-end campaign videos, in particular, are a great way to exercise your creative muscles, test your limits, and get in the holiday spirit!
Fundraising
July 29, 2014
How to Write a Fundraising Email
So, it’s go-time on end-of-year fundraising planning. You and your colleagues have huddled. You’ve strategized. You figured out what you're going to highlight from this year. Your game plan is ready. And now, you sit down at your keyboard, look at your screen and oh. crap. what. do. I. say?
Fundraising
July 11, 2014
3 Most Profitable Types of Nonprofit Fundraisers
I hate to break it to you, but raising money for your nonprofit or cause is always going to be a challenge. However, creating the most successful - and most profitable - campaign doesn’t just come from delivering the right message to the right audience at the right time. Whether you're relying mainly on social media, email, your website or other means to get the word out, there's one more very important factor that must also be considered: what type of nonprofit fundraiser will you create?
