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Communication at Every Level on the Nonprofit Ladder of Engagement

This is the second in a pair of articles on the nonprofit ladder of engagement. The first article focused on defining the nonprofit ladder of engagement and showed you how to research and create one for your organization.

This article focuses more on digital marketing for nonprofits, how we use our audience personas to develop content that motivates our supporters, and how we can measure that engagement to make sure our limited resources get spent in the right places.

Topics: Donor Management Marketing Marketing Automation Nonprofit Ladder of Engagement Nonprofit Audience Persona