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Salsa Blog

Client Roundup: #GivingTuesday

With one week until #GivingTuesday, we reached out to our clients to share their past experiences with the global day of giving and how they are preparing for success on November 29th. 

Here is a roundup of their insights, ideas, and advice. 

Topics: Strategy

20 Key Performance Indicators Nonprofit Management Needs to Track

When it comes to determining how efficiently your nonprofit operates, there’s nothing quite as helpful as a large pool of accurate, relevant performance indicators that can objectively show you exactly how well you’re doing.

Topics: Strategy

22 Strategies to Take Your Fundraising To The Next Level

If you're a nonprofit, chances are, you're constantly looking for ways to better your fundraising strategies to raise more money for your cause.

Look no further. We're here to help with the 22 strategies that will take your fundraising to the next level.

Topics: Strategy

#SalsaSeries: Our First Online Engagement Playbook is Here!

With the explosion of digital technology and social media platforms, it seems like there is a new way to connect with prospects and supporters three times a week. Google “online engagement tips for nonprofits” and you’ll find a handful of general articles but you will be hard-pressed to find tips that are directly relevant to your cause or mission. Instead, the search results reflect content that has a ‘one-size-fits-all’ approach.

Topics: Supporter Management Strategy

The Art of Crafting a Stellar Nonprofit Communications Strategy

Brochures, web copy, blog articles, Tweets, Facebook posts – the many forms of communication that communication professionals must master is wide. And, if they were people, they’d all be Sally from “When Harry Met Sally” – i.e. high maintenance, wanting their ice cream on the side and pie warmed but no whip cream, unless you can’t get the pie warm, then…

Topics: Strategy

6 Best Practices for Writing a Major Gift Proposal

A formalized major gift proposal, whether mailed in a letter or delivered in presentation format, has to hit certain beats.

Topics: Strategy

7 Traits That Growth Focused Nonprofits All Share

Related to Our Guest Blog Post, "4 Things High-Performing Nonprofits with Great Leaders Have in Common."

Topics: Strategy

6 Things You Must Do to Acquire and Retain Younger Donors

When it comes to acquiring and retaining donors, it’s somewhat surprising that so many nonprofits seem to disregard younger audiences. Many times, organizations cling to the perception that because these individuals are younger and have less money, their contributions aren’t worth the time and investment. But for those organizations who have taken the time to invest in this Millennial generation, the rewards are often quite impressive.

Topics: Strategy

Which Nonprofit Metrics Matter the Most?

Today, fundraisers and advocacy groups are not only looking to measure the outcomes of their online efforts (donations made, supporters acquired, petitions signed) they are looking to use that data to better target donors, launch new initiatives, show impact, and repeat successes.

Topics: Supporter Management Strategy

10 Ways You Know Your Nonprofit Loves Data

Nonprofits are finally getting on board the data train! We know that data can help improve decision-making, drive new initiatives and ultimately give your organization that extra push it sometimes needs to challenge conventional norms. While some organizations find adopting a new data-informed approach to be difficult, others are all too eager to embrace their inner-nerd.


Topics: Strategy

5 Best Practices to Incorporate into Your Donor Acquisition Process

There are tons of articles and information about ways to retain your donors and encourage them to keep on giving. Many of these articles claim that donor retention is much easier and more cost effective than finding brand new donors to welcome into the fold.

Topics: Supporter Management Strategy

What We Learned About Donor Retention, Mobile and Millennials

Last week, Salsa sponsored two fact-filled webinars about online engagement: First, the Change.org hosted the webinar, “Engaging Supporters Beyond the Welcome Series,” followed by the Chronicle of Philanthropy webinar, “How to Engage Millennial Donors.” Both inspired lots of great conversation, but in case you missed any of the action, here’s a run-down of some of the main takeaways.

Topics: Supporter Management Strategy Fundraising