November 19, 2018
Your nonprofit's CRM is a hub for important information about each and every one of your donors....
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Without a doubt, peer-to-peer fundraising is among the most effective and engaging fundraising methods out there. By accessing the power of your supporter community, your nonprofit can quickly reach its fundraising goals while making connections with new individuals to rally around your cause.
Fundraising is an old game, so it can often seem like there's nothing new to try. It's often too easy to slip into feeling uninspired. In reality, this couldn't be further from the case! There are always new and interesting ways to spice up your fundraising, and luckily, the rise of online giving and communication channels only opens up more possibilities for nonprofits.
Unfortunately, every nonprofit deals with lapsed donors, or donors who used to contribute to your organization but have since stopped for whatever reason. While every organization and donor management software provider has a different definition for what makes a lapsed donor, you can play by a general rule of thumb: these supporters haven’t given in over 12 months.
A professional chef plans out a five-course meal. A teacher lines up a lesson plan. A paperboy maps out a route. And a digital campaigner plans out an advocacy campaign.
When it comes to determining how efficiently your nonprofit operates, there’s nothing quite as helpful as a large pool of accurate, relevant performance indicators that can objectively show you exactly how well you’re doing.
The process of acquiring a new donor can be tiresome and extensive, but it is worth it for the funding. What if, after the long and arduous process of getting a donation, your development staff could double that donation with 30 minutes or less time spent working? Wouldn’t you encourage them to do so?