by Christine Schaefer, VP of Community and Marketing, Salsa
It’s great to get your latest success or ongoing campaign in front of your existing supporters, but sometimes you need to do a little bit more to gain attention for your support or cause. For years, public relations (PR) outreach has been an inexpensive way for many nonprofit organizations to do just that.
But in the new world of digital media, what PR is and isn’t can be blurry at times. Are bloggers media? Which media channels make the most sense to target with your message? Do press releases help? What about social media, how does that fit in?
Your first step to getting some solid answers could be as simple as watching a webinar. We’re hosting one with Jamie Nolan, press officer and communications manager for the Solar Energy Industry Association, Leah Wilkinson of WilkinsonShein Communications, and our very own Blake Groves.
Jamie has been doing some exciting things with Google+ Hangouts, managing media like supporters and tracking social influence of media that we think all of nonprofits should be doing. She’ll share her story, and Leah and Blake will complete the picture with strategy and tactics to replicate her success for yourself.
Join them all on Thursday, August 15 at 2 p.m. as they discuss strategies and tactics for using PR to take your media engagement and supporter outreach efforts to the next level – starting with the basics for newbies and then the more advanced tactics. Register here.
We’ll also walk through how online tools such as Google Hangouts, online and Social CRM, and more can help you take control of the data at your fingertips for successful media engagement. Then we’ll cover tips for targeting and measuring your PR efforts for maximum benefit.
This webinar could be the game changer you need to take your media engagement strategy to the next level, and ultimately grow your base of support. See you online!