June 9, 2021
Peer-to-Peer fundraising campaigns (P2P) are incredibly effective and especially well-adapted...
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Engage and change the world. That’s Salsa’s vision for social good organizations and the reason we get so excited when they execute successful advocacy campaigns using our software. In this article, we’re taking a closer look at a few of the early planning stages in any advocacy campaign - identifying the target who can bring about the change you desire and the people who influence that target. This is called “mapping your advocacy campaign” because we are developing a visual map of the people who will help us and how they relate to one another.
It’s not enough that we go directly to the target and lay out our case. Sometimes the person we need to convince isn’t going to listen to just one singular voice. We need to point our advocacy at the people who influence our target too. Their voices will lend credibility to our campaign because they are trusted friends and colleagues of our target and their opinions matter.
Remember, you can download the advocacy campaign planning worksheets in the appendix of Salsa’s Complete Guide to Digital Nonprofit Advocacy Campaigns and follow along with this post while you create your own advocacy campaign maps.
Email marketing is one of the most reliable and cost-effective marketing methods a nonprofit can put in place to reach potential supporters, donors, and advocates. In this article, we’ve put together 13 methods you can use to grow your nonprofit email list from zero to hero. Best of all, 10 of the 13 methods cost absolutely nothing to perform and you can get started right away.
The ever-increasing digital nature of event planning has thrown a virtual wrench into the fundraising gears of nonprofits large and small. So, over the past two years, Salsa has surveyed nearly 400 nonprofits in an effort to understand what they’ve done to successfully bring their offline events into the world of virtual nonprofit events.
If you're a nonprofit, chances are you rely on a constant stream of revenue to power the good work you do. The fundraising strategies you employ will be critical to your success in both the short term and the long term. It’s never too late to hone your strategy, and in this article we’ll give you 26 expert fundraising strategies to create and engage more donors, generate additional revenue, and take your nonprofit to the next level.
Most nonprofit fundraising strategies include a plan for online donations, event ticketing, and major gift programs. But one of the most overlooked ways to generate additional revenue is through corporate sponsorships.
In this article, you’ll learn all about nonprofit corporate sponsorships and how they can help your organization accomplish its mission and increase fundraising revenue.
This is the first in a series regular blog posts we are calling Salsa Personalities to share the stories of the amazing people here at Salsa who, well, make the Salsa!
Since we are starting this series during Women's History Month, we sat down first with Salsa's CEO, Donna Myers.
Looking at donor retention stats and the costs associated with recruiting new donors, it makes sense to prioritize post-donation communications. It’s much easier and less expensive to convince a past donor who has already shown their connection to your cause and willingness to give than it is to reach someone who has never given and may not even know who you are or what you do.
A nonprofit content calendar can help you plan, organize, and implement a content strategy that promotes your organization’s programs and services on multiple platforms including the web, social media, email, and print.
The content calendar we recommend to all nonprofits is the same one we use at Salsa Labs for planning our own communications, and in this article, we’ll show you exactly how to use it. You can grab a copy of the templates here and follow along with the tutorial to customize it for your own use.
When opportunity knocks, nonprofits need to be ready to answer the door and be open to the possibility of expanding their operations.
That’s exactly what happened when President Joe Biden arrived at the Delaware Humane Association to adopt a dog named Major.
This is the final post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first four articles, we discussed creating mission pages, impact pages, volunteer pages, fundraising pages, and your homepage. Using the lessons learned in those five articles you can create an extremely effective nonprofit website that engages your audience and creates volunteers and donors.
This is the second to last post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first four articles, we discussed creating mission pages, impact pages, volunteer pages, and the all-important donate page. In this fifth post, our next to last article in this series, we will discuss creating the perfect nonprofit website home page.
This is the fourth post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first article, we discussed creating your about page or mission page, the second article discussed creating program and impact pages, and the third article covered creating volunteer and take action pages.